An ir­rev­er­ent glance at the press

Business monthly (Egypt) - - INSIDE -

At a time when the price of ev­ery­thing from sugar to elec­tric­ity is sky­rock­et­ing comes a glim­mer of good news. Egypt is still the cheap­est place in the world to buy a Big Mac, re­ports The

Econ­o­mist. The news­pa­per in­vented the Big Mac In­dex in 1986 to make in­ter­na­tional pur­chas­ing power more di­gestible, but to­day “burg­er­nomics” is in­cluded in text­books and stud­ied by academics, thanks to its su­per­sized pop­u­lar­ity. This year, thanks to the steep de­val­u­a­tion of the pound, Egypt’s burger lovers can get their fix for a bar­gain $1.46 ( LE 27.43), less than in Ukraine ($1.54), Malaysia ($1.79) or Mex­ico ($2.23). In its home coun­try of the United States, how­ever, the Big Mac is a fat $5.06, and if you have a han­ker­ing for Micky D’s while in Switzer­land, ex­pect to fork over $6.35. The Econ­o­mist, Jan. 14

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