Mem­ber News

Business monthly (Egypt) - - INSIDE -

Global pack­aged foods brand Nestlé S.A. has ac­quired Car­a­van Mar­ket­ing Co., an Egyp­tian firm that makes Bon­jorno in­stant cof­fee, com­pet­ing with Nestlé.s Nescafe. Yasser Mabrouk, chair­man and CEO of Nestlé Egypt, said the deal com­bines Nestlé.s strong mar­ket­ing and in­no­va­tion ca­pa­bil­i­ties with Car­a­van.s lo­cal dis­tri­bu­tion and re­tail strength. Over the last five years, Nestlé has in­vested al­most LE 1 bil­lion in lo­cal man­u­fac­tur­ing and dis­tri­bu­tion fa­cil­i­ties and train­ing.

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