DI­RECT MAR­KET­ING

Business monthly (Egypt) - - MEDIA LITE -

In re­cent years, vis­i­tors to Egyp­tian tourist at­trac­tions like the pyra­mids and Khan el-Khalili have come to ac­cept the annoying re­al­ity of be­ing ac­costed by des­per­ate ven­dors. But some­one has fi­nally come up with a prod­uct that tourists can ac­tu­ally use—a bright red t-shirt that reads, in Ara­bic: “I don’t need a don­key cart, I don’t need a felucca, I don’t need a taxi.” A photo of a smil­ing, vaguely Bri­tish or Ger­man-look­ing grandpa sport­ing the shirt went vi­ral last month on so­cial me­dia. Egyp­tians—who are well ac­cus­tomed to be­ing ha­rassed by ag­gres­sive sales­men—were gen­er­ally tick­led by the con­cept. But some lo­cal TV talk show hosts voiced a more sober take, re­mark­ing that the ob­nox­ious tac­tics of hawk­ers are scar­ing off the few tourists still vis­it­ing. So­cial me­dia, Jan. 4

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