IN­ER­TIA

Business monthly (Egypt) - - ADVERTORIAL -

Real es­tate de­vel­oper In­er­tia spon­sored Aswan42, a marathon held in Aswan in con­junc­tion with the Magdi Ya­coub Heart Foun­da­tion and event plan­ner TriFac­tory. In ad­di­tion to the 42-kilo­me­ter run, the event fea­tured a half-marathon and a 10-kilo­me­ter race, while chil­dren 10 and un­der took part in a two-kilo­me­ter race. A sig­nif­i­cant por­tion of pro­ceeds from the races, which largely fol­lowed routes along the banks of the Nile, will be do­nated to the Aswan Heart Cen­ter, which treats chil­dren suf­fer­ing from heart con­di­tions. The event was also meant to pro­mote Aswan as a global tourist des­ti­na­tion.

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