Landy Festival 2013 – a meeting place for mammoths
A meeting place for mammoths
After the roaring success of 2012’s inaugural Landy Festival, the pressure was on organisers Craig Dutton and company to keep this amazing train rolling in 2013. Was the aim of another Guinness World Record attempt slightly overambitious? Or did they manage to pull off the Mecca of Land Rover congregations? Land Rover AFRICA attended to see what the fuss was all about while simultaneously launching a magazine.
For months leading up to the 2013 Landy Festival, I experienced several sleepless nights. As a launch pad for our magazine, I needed to make sure everything went swimmingly, which entails lots of logistics and following instructions from my inspired and pragmatic editor. So, with an itinerary as long as my arm, we crammed everything into the Defender 110 Td5 belonging to tech editor Ian and headed north (Vereeniging, to be exact). Travelling at an average of 100 km/h (with regular stopoffs), we decided to spend the first night in Colesberg, next to the Orange River, under a
campfire and a star-filled sky. We reached the Malonjeni Guest Farm the next day. Strategically placed banners marked the way into the venue in hot and dusty conditions. But when the dust settled, a myriad Land Rovers were buzzing around us.
We immediately set to work: evangelising our new publication, cementing relationships with clients, hosting promo giveaways and documenting the event; each and every staff member of Land Rover AFRICA was grafting hard in the heat. Last year, attendees witnessed 1001 Land Rovers break the Guinness World Record for the most Land Rovers in a single, 27 km convoy. This year, the pressure was on to break that record and squeeze the most Rovers into the automaker’s logo. While organiser Craig can attest to this exercise being a logistical nightmare, the proceedings of the world record attempt were held on the Sunday, starting as early as 06h00 and ending at 15h00. The current Guinness World Record for the same attempt belongs to Subaru, who managed to assemble 1 251 Subaru vehicles in a logo. While only 521 vehicles attempted the record, it was suspected that more people and vehicles were present throughout the duration of the Landy Festival. “I think hosting the record attempt on the Sunday might have been the problem,” one festivalgoer said. “The event was extremely time-consuming, and many headed back early on the Sunday to avoid the traffic. In the future, the record attempt should be attempted first. Get it out the way so that everyone can enjoy their weekend, browse the bush mall and celebrate.” While the record attempt was slightly disappointing this year, the truly festive vibe throughout the event was once again reflective of the passion Land Rover owners display for their vehicles and the camaraderie among owners; I’ve yet to hear of another brand hosting such a festival.
SCAN THIS QR CODE to view more photographs of the 2013 Landy Festival on our website’s gallery (www.landymag.com).