Landy Fes­ti­val 2013 – a meet­ing place for mam­moths

A meet­ing place for mam­moths

Land Rover AFRICA Magazine - - CONTENTS - An­ton Pre­to­rius

Af­ter the roar­ing suc­cess of 2012’s in­au­gu­ral Landy Fes­ti­val, the pres­sure was on or­gan­is­ers Craig Dut­ton and com­pany to keep this amaz­ing train rolling in 2013. Was the aim of an­other Guin­ness World Record at­tempt slightly over­am­bi­tious? Or did they man­age to pull off the Mecca of Land Rover con­gre­ga­tions? Land Rover AFRICA at­tended to see what the fuss was all about while si­mul­ta­ne­ously launch­ing a mag­a­zine.

For months lead­ing up to the 2013 Landy Fes­ti­val, I ex­pe­ri­enced sev­eral sleep­less nights. As a launch pad for our mag­a­zine, I needed to make sure ev­ery­thing went swim­mingly, which en­tails lots of lo­gis­tics and fol­low­ing in­struc­tions from my in­spired and prag­matic edi­tor. So, with an itin­er­ary as long as my arm, we crammed ev­ery­thing into the Defender 110 Td5 be­long­ing to tech edi­tor Ian and headed north (Vereenig­ing, to be ex­act). Trav­el­ling at an aver­age of 100 km/h (with reg­u­lar stopoffs), we de­cided to spend the first night in Coles­berg, next to the Or­ange River, un­der a

camp­fire and a star-filled sky. We reached the Malon­jeni Guest Farm the next day. Strate­gi­cally placed ban­ners marked the way into the venue in hot and dusty con­di­tions. But when the dust set­tled, a myr­iad Land Rovers were buzzing around us.

We im­me­di­ately set to work: evan­ge­lis­ing our new pub­li­ca­tion, ce­ment­ing re­la­tion­ships with clients, host­ing promo give­aways and doc­u­ment­ing the event; each and ev­ery staff mem­ber of Land Rover AFRICA was graft­ing hard in the heat. Last year, at­ten­dees wit­nessed 1001 Land Rovers break the Guin­ness World Record for the most Land Rovers in a sin­gle, 27 km con­voy. This year, the pres­sure was on to break that record and squeeze the most Rovers into the au­tomaker’s logo. While or­gan­iser Craig can at­test to this ex­er­cise be­ing a lo­gis­ti­cal night­mare, the pro­ceed­ings of the world record at­tempt were held on the Sun­day, start­ing as early as 06h00 and end­ing at 15h00. The cur­rent Guin­ness World Record for the same at­tempt be­longs to Subaru, who man­aged to as­sem­ble 1 251 Subaru ve­hi­cles in a logo. While only 521 ve­hi­cles at­tempted the record, it was sus­pected that more peo­ple and ve­hi­cles were present through­out the du­ra­tion of the Landy Fes­ti­val. “I think host­ing the record at­tempt on the Sun­day might have been the prob­lem,” one fes­ti­val­goer said. “The event was ex­tremely time-con­sum­ing, and many headed back early on the Sun­day to avoid the traf­fic. In the fu­ture, the record at­tempt should be at­tempted first. Get it out the way so that ev­ery­one can en­joy their week­end, browse the bush mall and cel­e­brate.” While the record at­tempt was slightly dis­ap­point­ing this year, the truly fes­tive vibe through­out the event was once again re­flec­tive of the pas­sion Land Rover own­ers dis­play for their ve­hi­cles and the ca­ma­raderie among own­ers; I’ve yet to hear of an­other brand host­ing such a fes­ti­val.

SCAN THIS QR CODE to view more pho­to­graphs of the 2013 Landy Fes­ti­val on our web­site’s gallery (www.landy­mag.com).

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