Dealer of the cen­tur(ion)

Land Rover AFRICA Magazine - - TECHNICAL -

We ar­rived at 400 West Av­enue in Cen­tu­rion to the sight of a mod­ern glass build­ing perched high on the hills be­tween Pre­to­ria and Midrand. Over­look­ing the N1 high­way and sur­round­ing ar­eas, this im­pres­sive build­ing puts you in mind of a fu­tur­is­tic space­ship and car­ries a cer­tain sta­tus as the ‘moth­er­ship’ of South Africa’s Land Rover deal­er­ships. Cen­tu­rion is owned by the Lazarus Mo­tor Com­pany, and we even had the priv­i­lege of

meet­ing owner, Colin Lazarus. Reap­ing the awards Land Rover Cen­tu­rion was re­cently recog­nised by Jaguar Land Rover SA as the 2014 ‘Em­bracer of the Brand’ at the 2014 an­nual Dealer of the Year Achieve­ment. Awarded based on feed­back from em­ploy­ees at ri­val deal­er­ships, this re­ally is a cov­eted award. They also re­ceived the award for ‘Fi­nan­cial Ser­vices Dealer of the Year’. Unique part­ner­ship Nikon South Africa and Land Rover Cen­tu­rion have joined forces to cre­ate an ex­cit­ing ini­tia­tive called ‘I Am Ad­ven­ture’. The ini­tia­tive takes two brands, both of which epit­o­mises ad­ven­ture, and sees them cre­ate ex­cit­ing pho­to­graphic ex­cur­sions for all lev­els of pho­tog­ra­phy. Land Rover Cen­tu­rion has in­vested three new Dis­cov­ery 4s and, to­gether with Nikon train­ers and equip­ment, the ve­hi­cles are the per­fect tools to set out on pho­to­graphic ad­ven­tures. De­fender tro­phy The Land Rover Cen­tu­rion De­fender Tro­phy 2013 was a mem­o­rable one for the Land Rover com­mu­nity. What started out as a fun week­end out in the bush, nav­i­gat­ing tricky ter­rain has now be­come all that and more. Pas­sion, ca­ma­raderie, team­work and Land Rover De­fend­ers are the cor­ner­stones of the Land Rover Cen­tu­rion De­fender Tro­phy, pit­ting man ver­sus ma­chine. QUICK CUPPA WITH THE BOSS(ES) Dealer prin­ci­pal, Craig ‘Runs-a-tight-ship’ Roh­land and Owner, Colin Lazarus. What makes your deal­er­ship so spe­cial? CR: I think it has to do with the right com­bi­na­tion of staff and clients. Come visit our premises, and you’ll see that we are con­stantly in­no­vat­ing our­selves and the Land Rover brand. We are highly fo­cused on cus­tomer re­la­tions and us­ing in-house re­sources to make their ex­pe­ri­ences the best. What do you at­tribute your suc­cess to? CL: From hum­ble begin­nings back in 1957, the com­pany has grown in leaps and bounds, but I still con­sider Land Rover Cen­tu­rion as one of the com­pany’s most prof­itable busi­nesses. The pas­sion and de­ter­mi­na­tion of the staff and that abil­ity to go ‘above and be­yond’ for clients, re­ally puts us above the rest. What the cus­tomers say “We’re all friends at Land Rover Cen­tu­rion. They make you feel like fam­ily. The ser­vice is just ex­cel­lent.” – Jan van Zyl. “The first time I walked into LR Cen­tu­rion, Tjaart (Mool­man, mar­ket­ing man­ager) handed me the keys to his car and said, take it for a spin this week­end and let me know what you think. It was the first time we met. I don’t think you get a bet­ter ‘per­sonal touch’ than at LR Cen­tu­rion.” – Louis La Grange. “I buy ALL my ve­hi­cles here. These are the guys who re­ally go the ex­tra mile to look af­ter my needs as a ve­hi­cle owner.” – Bobby Lot­ter.

DEAL­ER­SHIP Jaguar Land Rover Cen­tu­rion

GROUP Lazarus Mo­tor Com­pany

Dealer prin­ci­pal:

Craig Roh­land.

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