The Dis­cov­ery Sport’s de­sign is clearly dis­tinc­tive from the rest of the fleet. Is this the way for­ward for Land Rover?

Land Rover AFRICA Magazine - - TECHNICAL -

There are now three dis­tinct fam­i­lies within the Land Rover brand, namely Range Rover, Dis­cov­ery and De­fender. That’s the brand’s ar­chi­tec­ture and the back­bone of ev­ery­thing we do from now on. As you know, we’re in the process of cre­at­ing a whole new gen­er­a­tion of ve­hi­cles. With the Dis­cov­ery Sport, our aim was to make them less util­i­tar­ian in de­sign, and more uni­ver­sally ap­peal­ing, but with­out be­ing too generic. In the US for ex­am­ple, re­search shows that con­sumers were po­larised on the func­tional de­sign of the Dis­cov­ery. In com­ing years, you’ll see a dra­matic change in the Dis­cov­ery line-up. While the Dis­cov­ery is all about ver­sa­til­ity, I also wanted it to be sexy and highly de­sir­able. But from a de­sign as­pect, the Dis­cov­ery Sport is well pro­por­tioned, com­pact and very dra­matic. It’s got cer­tain de­sign cues that’ll con­nect it to the rest of the Dis­cov­ery fam­ily and link back to the over­all Land Rover DNA.

Newspapers in English

Newspapers from Egypt

© PressReader. All rights reserved.