How big a challenge is combining aspects like technology and connectivity into a vehicle’s design?
We clearly need to harness technology. We’re also aware of what the competition is doing. We don’t play catch up. We need to be competitive, but most of all, we need to be relevant. For me, it’s about utilising the technology that allows us to maintain, and more importantly, promote the essence of what our brand is all about. We’ve got vehicles that are highly differentiated and specifically targeted toward different customer groups. With some of our vehicles, technology is more relevant than ever, especially where it comes to connectivity and interface. So for example, on the Evoque, which has a younger age profile, there’s an abundance of connectivity such as switchgear and driver-vehicle interface as opposed to a Range Rover where people want more intuitive features where the car does everything for them. It’s about the balance of technology, not just technology for the sake of it. It needs to be technology that actually improves the consumer’s relationship with the vehicle. For me, it should be technology with a purpose.