What de­sign chal­lenges ex­ist with the new De­fender? Do we have any idea of what it will look like?

Land Rover AFRICA Magazine - - TECHNICAL -

It’s prob­a­bly the great­est chal­lenge in terms of de­sign. I had the op­por­tu­nity to recre­ate what has be­come an icon. You don’t ar­rive on the scene an icon; it takes years and years to es­tab­lish that sta­tus. Ev­ery­body knows the De­fender and part of its charm is that it has been around in one way or another for 67 years, and it has be­come so fa­mil­iar. It has be­come love­able. The new de­sign needs to recog­nise that unique her­itage and the essence of what De­fender is all about. At the same time, it has to move on with the times and make it rel­e­vant to to­day’s mar­ket. And that’s the im­por­tant thing. But let me tell you this: when you see it, you’ll know it’s a De­fender.

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