While the Discovery has a very distinctive design language, what aspect still links it back to the rest of the fleet or brand?
There are certain Land Rover design elements that should be there on every Land Rover. Things like optimised volume and proportion and strong body relationships. But within the family, there are specific design elements that will pull them together. For example, on the Range Rover, you always get a continuous waistline as opposed to the Discovery with its broken waistline. On the Discovery family, the base of the A-pillar drops, giving more dramatic lines (visible floating pillar). These are general aesthetic differentiators. There are tangible differentiators as well in terms of how much versatility you put into the Discovery as opposed to how much refinement you put into the luxurious execution of a Range Rover. For the first time in our history, Tata has allowed us to look at our vision in a holistic way, to look at an entire new family of vehicles together to ensure that we get the right level of differentiation, specifically targeted towards the various consumer groups. In the past, we were able to produce very good vehicles. But they were developed one at a time and as a consequence, we had some very interesting, unique vehicles. Holistically, it didn’t communicate the brand to consumers. We’ve made it clearer to consumers what our brand stands for. Now, they can make an informed decision whether the brand is right for them.