from the driver's seat

Land Rover AFRICA Magazine - - NEWS - An­drew Mark Pub­lisher

It has been fan­tas­tic watch­ing our An­ton Pre­to­rius work his way through the ranks on our Land Rover AFRICA ti­tle. Un­der the care­ful guid­ance of our other ed­i­tor, Ian Theron, An­ton has learned lots over the last few years; An­ton has sup­ported both Ian and my­self on many trips, worked through the night on ed­i­to­rial ses­sions, man­aged peo­ple and stepped in when balls were about to be dropped, helped Ian on events and ful­filled all the roles in-be­tween. It gives me great joy to re­ward this ded­i­ca­tion with a pro­mo­tion to the po­si­tion of ed­i­tor of this mag­a­zine.

You might not know it, but An­ton also helps out on some of our other ti­tles, on our TV se­ries for RISKAFRICA TV, as act­ing in-house pho­tog­ra­pher and as a friend and handy sound­ing board for my cra­zier new ideas. And no An­ton, I’m not just say­ing nice things be­cause your dad makes some of the best bil­tong I’ve ever tasted! Pub­lish­ing has evolved con­sid­er­able over the last few years, and the role of the ed­i­tor has changed in scope. It is not enough to have a good grip of gram­mar and an eye for a story any­more. Tasked with the prof­itabil­ity of a mag­a­zine in this tough eco­nomic cli­mate, one needs to be some­thing of a rain­maker, SEO and so­cial me­dia ex­pert, event co­or­di­na­tor and strate­gist, and, of course, have a good eye for a story and the mag­a­zine’s prof­itabil­ity. An­ton checks all th­ese boxes, and Ian and my­self are very pleased to wel­come him to this new role.

Land Rover own­ers for­eign to the South­ern part of Africa may have pon­dered the rea­son­ing be­hind the fa­mous ‘Landy Wave’ – a slight rais­ing of the hand ac­com­pa­nied by a nod of ac­knowl­edg­ment when­ever one Land Rover (usu­ally De­fender) driver passes an­other. This friendly ges­ture man­i­fests it­self should one Landy driver be­come stuck or suf­fers the oc­ca­sional break­down. Like a school of dol­phins, other Land Rover own­ers will quickly stop to of­fer ad­vice and as­sis­tance – some­times at great per­sonal cost and ef­fort. This spirit of Ubuntu (pay­ing it for­ward) might ac­tu­ally be a South African phe­nom­e­non as I have seen this cour­tesy of­fered to Toy­ota driv­ers as well. I don’t think there was any­one un­af­fected by the mas­sive show­ing of sup­port for our farm­ing com­mu­nity dur­ing the on­go­ing drought, where hol­i­day­mak­ers, truck­ing com­pany own­ers and sup­pli­ers of feed banded to­gether and shipped much-needed wa­ter and feed to ar­eas that had run dry. Ubuntu in­deed.

Please en­joy the read, and your (con­struc­tive!) feed­back is most wel­come, as this is the first is­sue un­der An­ton’s cus­to­di­an­ship.

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