from the driver's seat
It has been fantastic watching our Anton Pretorius work his way through the ranks on our Land Rover AFRICA title. Under the careful guidance of our other editor, Ian Theron, Anton has learned lots over the last few years; Anton has supported both Ian and myself on many trips, worked through the night on editorial sessions, managed people and stepped in when balls were about to be dropped, helped Ian on events and fulfilled all the roles in-between. It gives me great joy to reward this dedication with a promotion to the position of editor of this magazine.
You might not know it, but Anton also helps out on some of our other titles, on our TV series for RISKAFRICA TV, as acting in-house photographer and as a friend and handy sounding board for my crazier new ideas. And no Anton, I’m not just saying nice things because your dad makes some of the best biltong I’ve ever tasted! Publishing has evolved considerable over the last few years, and the role of the editor has changed in scope. It is not enough to have a good grip of grammar and an eye for a story anymore. Tasked with the profitability of a magazine in this tough economic climate, one needs to be something of a rainmaker, SEO and social media expert, event coordinator and strategist, and, of course, have a good eye for a story and the magazine’s profitability. Anton checks all these boxes, and Ian and myself are very pleased to welcome him to this new role.
Land Rover owners foreign to the Southern part of Africa may have pondered the reasoning behind the famous ‘Landy Wave’ – a slight raising of the hand accompanied by a nod of acknowledgment whenever one Land Rover (usually Defender) driver passes another. This friendly gesture manifests itself should one Landy driver become stuck or suffers the occasional breakdown. Like a school of dolphins, other Land Rover owners will quickly stop to offer advice and assistance – sometimes at great personal cost and effort. This spirit of Ubuntu (paying it forward) might actually be a South African phenomenon as I have seen this courtesy offered to Toyota drivers as well. I don’t think there was anyone unaffected by the massive showing of support for our farming community during the ongoing drought, where holidaymakers, trucking company owners and suppliers of feed banded together and shipped much-needed water and feed to areas that had run dry. Ubuntu indeed.
Please enjoy the read, and your (constructive!) feedback is most welcome, as this is the first issue under Anton’s custodianship.