TREEX or­gan­ises 3 real es­tate ex­hi­bi­tions in Up­per Egypt

The Daily News Egypt - - Business -

REAL E HIBITIONS ES­TATE

ARE LIM­ITED

TO THE

GOV­ER­NORATES

OF CAIRO AND

ALE AN­DRIA

Thika Com­pany,the or­gan­iser ofTREEX 2017,or­gan­ised 3 real es­tate ex­hi­bi­tions in Up­per Egypt and will in­au­gu­rate the first in Beni Suef in Novem­ber, fol­lowed by two oth­ers in the gov­er­norates of Minya and As­siut within the com­pany’s ex­pan­sion plan.

In­au­gu­rat­ing such ex­hi­bi­tions in Up­per Egypt aims to in­crease the num­ber of real es­tate com­pa­nies’ clients and to enter new mar­kets with strong pur­chas­ing power, both in projects in new cities close to Cairo and in coastal ar­eas as well as projects in the new cities in Up­per Egypt, said the chair­per­son of Thika com­pany,Mo­hamed El Dahshory.

El Dahshory added that the launch of TREEX real es­tate ex­hi­bi­tions in Up­per Egypt is the first of its kind,as real es­tate ex­hi­bi­tions are lim­ited to the gov­er­norates of Cairo and Alexan­dria.

Fur­ther­more, the gov­er­norates of Up­per Egypt have sig­nif­i­cant in­vest­ment op­por­tu­ni­ties in the real es­tate sec­tor and need to be re­dis­cov­ered in light of the ex­pan­sion of the gov­ern­ment in de­vel­op­ing new cities in this re­gion.

El Dahshory pointed out that the com­pany has pre­pared a study of the needs of cus­tomers in th­ese gov­er­norates in terms of size of de­mand, qual­ity of projects, and pur­chas­ing power and then de­ter­mine the most suit­able place to im­ple­ment th­ese projects.

The study’s re­sults con­firmed a strong de­mand for pur­chas­ing and a de­sire to in­vest in real es­tate, es­pe­cially coastal projects.

He noted that the diver­sity of ex­hi­bi­tion venues is achiev­ing a wider spread of real es­tate com­pa­nies, which usu­ally fo­cus on the Greater Cairo re­gion and com­pete among them­selves on a seg­ment of cus­tomers and over­look the rest of gov­er­norates. This can be used to in­crease sales, he said.

In Au­gust, Thika or­gan­ised TREEX ex­hi­bi­tion with the par­tic­i­pa­tion of 35 real es­tate com­pa­nies that pro­vided nu­mer­ous of­fers and dis­counts. In ad­di­tion, the is­suance of the com­pany’s first printed and on­line real es­tate direc­tory and the com­pany’s plan in­cludes a pack­age of events dur­ing the com­ing pe­riod.

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