Am­manii brings cross-cul­tural jew­ellery to Cairo

The Daily News Egypt - - Front Page -

In the mist of dig­i­tal evo­lu­tion and so­cial me­dia apps tak­ing over the daily lives of mil­lions around the globe, sto­ries are told and shared in meth­ods that were com­pletely for­eign a decade or two be­fore. While read­ing a story is a com­mon act that the ma­jor­ity go through with­out much thought, the de­ci­sion to share sto­ries that can unite many in­di­vid­u­als around the world is cur­rently a coura­geous move.

Am­manii is a jew­ellery brand that was in­cepted, when Amany Shaker, CEO and Co-founder, wished to tell gen­uine sto­ries that has the abil­ity to unite women and cross cul­tural bound­aries. Each col­lec­tion is a pre­cious in­ter­pre­ta­tion of an ex­pe­ri­ence or event that took place in the de­signer’s life.

The LA-based brand tells sto­ries from dif­fer­ent coun­tries and cul­tures. Ev­ery piece is a to­ken from a mo­ment in time or a place off shores. Based on the founder’s back­ground in peace-build­ing and con­flict res­o­lu­tion, the pieces do not strive to go with the waves of tem­po­rary trends; in­stead, they present time­less pieces that ad­dress women of taste for art.

Ac­cord­ing to Shaker, these pieces aim to be am­bas­sadors of peace and unity ev­ery­where they are found around the world.The brand’s iconic de­signs pay homage to the founder’s Egyp­tian her­itage and em­brace be­jew­elled Ara­bian stal­lions as well as zir­con-en­crusted con­stel­la­tions. Fur­ther­more, they also bor­row the iconic sig­nif­i­cance of cres­cents and evil eyes from Mid­dle Eastern cul­ture.

The pieces de­pend on a rain­bow of pre­cious and semi­precious stones such as carved lapis, ex­otic ruby jade and daz­zling smokey topaz; on the other hand, Mid­dle Eastern jew­ellery can never be tack­led with­out a suf­fi­cient sup­ply of white pearl.

Af­ter tak­ing over the arms and ears of women in LA, the jew­ellery brand is ex­pected to make its re­gional de­but later this month through a trunk show in Cairo.

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