Shell Rim­ula launches pro­mo­tional cam­paign in Mi­lan

The Daily News Egypt - - Events -

More than 123 Shell Rim­ula cus­tomers and dis­trib­u­tors from 16 coun­tries gath­ered in the Ital­ian city of Mi­lan in Oc­to­ber to at­tend the Shell Rim­ula Global Pro­mo­tion.

The Shell Rim­ula Global Pro­mo­tion is an in­ter­ac­tive event where cus­tomers from around the world get to see how Shell Rim­ula Oil works through high-tech demos and chal­lenges that push heavy-duty ve­hi­cles to their lim­its. It has been run­ning since 2012 and is now a high­light on the cal­en­dar for many Shell Rim­ula cus­tomers from around the world.

Shell Rim­ula oils are formed with min­eral and syn­thetic oils that deal with the truck en­gine very care­fully, en­sur­ing pro­longed dura­bil­ity of the en­gine and re­duc­ing the need for main­te­nance and the added cost.

Through­out the event, lead­ing Shell tech­ni­cal spe­cial­ists held in­depth dis­cus­sions on global is­sues af­fect­ing truck­ers and fleet man­agers. Shell Lubri­cants also em­pha­sised their col­lab­o­ra­tions with lead­ing OEM part­ners to de­velop ef­fi­cient lubri­cants and en­gine tech­nol­ogy for bet­ter re­sults.

More­over,Shell ex­perts and rep­re­sen­ta­tives also ad­dressed the hot in­dus­try top­ics and is­sues faced world­wide by cus­tomers, such as ad­vances in ve­hi­cle and en­gine tech­nol­ogy that re­duce emis­sions, and next-gen­er­a­tion en­gine oils, to ac­knowl­edge the ef­forts by Shell Lubri­cants’ work on th­ese top­ics.

“The Shell Rim­ula Global Pro­mo­tion is a cel­e­bra­tion of the ded­i­ca­tion and hard work of our cus­tomers from around the world…That’s the same vi­sion that in­spires our tire­less work in de­vel­op­ing Shell Rim­ula en­gine oils that they can rely on— what­ever road, weather, and traf­fic con­di­tions their ve­hi­cles face—to reach their real des­ti­na­tions,” said Chris Guer­rero, Shell Rim­ula’s global heavy-duty diesel en­gine oils brand mar­ket­ing man­ager.

The event this year was full of un­ex­pected twists and turns—from a clue-crack­ing chal­lenge around Mi­lan’s fa­mous land­marks, to in­ter­ac­tive demon­stra­tions of Shell Rim­ula heavy-duty diesel en­gine oil, to brav­ing hot laps with pro­fes­sional truck rac­ers and demon­strat­ing pre­ci­sion driv­ing skills on a 4x4 off-road trail at the Vairano Cir­cuit.

Over the four days, teams were tested on their skills of col­lab­o­ra­tion, adapt­abil­ity, and re­li­a­bil­ity, through chal­lenges de­signed to demon­strate the hard­work­ing na­ture of Shell Rim­ula en­gine oil. Upon con­clu­sion of the hotly con­tested tri­als, South Africa clinched the vic­tory for the team chal­lenge, while the Ital­ian rep­re­sen­ta­tives se­cured the po­si­tion of Coun­try Cham­pi­ons.

Shell Lubri­cants brings world­class tech­no­log­i­cal in­sights to its prod­ucts, of­fer­ing the best for­mu­la­tions for the ve­hi­cle with an un­par­al­leled field test­ing pro­gramme. Shell Rim­ula is de­signed to pro­vide ro­bust pro­tec­tion for to­day’s mod­ern en­gines and meet the very lat­est OEM re­quire­ments.

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