Nis­san of­fers free ve­hi­cle li­censes to stim­u­late March sales

Elsaba ex­pects this year’s sales to be same as 2017

The Daily News Egypt - - Business - By Ahmed Amer

Nis­san Mo­tor Egypt an­nounced ex­clu­sive of­fers to its cus­tomers as part of the com­pany’s pro­mo­tion cam­paign launched in the spring for the sec­ond con­sec­u­tive year to con­tinue Nis­san’s suc­cess­ful per­for­mance in the lo­cal mar­ket.

The com­pany said that any con­sumer who buys one of the three best-sell­ing Nis­san mod­els, the Sunny, Sen­tra, or Qashqai, in March, will re­ceive a ve­hi­cle li­cense free of charge for three years.

Isao Sekiguchi, Nis­san Mo­tor Egypt’s chair­per­son and man­ag­ing di­rec­tor, said that the com­pany is al­ways keen to present new of­fers to its cus­tomers in Egypt. He added that Nis­san also seeks to share all happy oc­ca­sions with its cus­tomers, in line with the com­pany’s strat­egy to make cus­tomer sat­is­fac­tion its top pri­or­ity. Isao mo­ti­vated Nis­san cus­tomers to pur­chase one of the afore­men­tioned mod­els dur­ing March to en­joy the ex­clu­sive of­fer from the com­pany.

The Au­to­mo­tive Mar­ket­ing In­for­ma­tion Coun­cil (AMIC) re­vealed a 19.23% de­cline in Nis­san sales in Jan­uary,sell­ing about 1,789 cars,com­pared to 2,215 in Jan­uary 2017.Nis­san fell to sec­ond place in terms of sales in the Egyp­tian auto mar­ket.

Sources at the com­pany said that the March of­fer is ex­pected to boost car sales to reach 10% growth in the first quar­ter (Q1) of the year, com­pared to the same pe­riod last year.

The de­crease in car sales has been a re­sult of Egyp­tians’ fall­ing pur­chas­ing power since last year.

Chair­per­son of Elsaba Au­to­mo­tive, au­tho­rised Nis­san dis­trib­u­tor,Alaa ElSaba told Daily News Egypt that the new Nis­san of­fer comes to sup­port the com­pany’s sales in the lo­cal mar­ket. He ex­pects that such steps will raise March sales.

El-Saba noted that the de­cline in Nis­san sales ba­si­cally re­sulted from the grad­ual in­crease in car prices af­ter the flota­tion of the pound, so the com­pany lost its price com­pet­i­tive advantage.

He pre­dicted that Nis­san sales this year will be the same as 2017, adding that the pur­chas­ing power in­di­ca­tors have not changed. He ex­pects a max­i­mum 5% growth in the com­pany’s sales.

The au­to­mo­tive mar­ket saw a growth of 10% in Jan­uary, sup­ported by the in­crease in truck and bus sales, while pri­vate ve­hi­cles sales de­creased by 2%, sell­ing 6,077 cars in Jan­uary 2018, com­pared to 6,093 in Jan­uary 2017.

The bus sales in­creased by 13.9%, record­ing 1,054 ve­hi­cles in Jan­uary 2018 com­pared to 925 in Jan­uary 2017.Truck sales saw a boom in Jan­uary, up 63.1%, with 2,500 sold com­pared to 1,500 in Jan­uary 2017.

Isao Sekiguchi

Alaa El-Saba

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