Nissan offers free vehicle licenses to stimulate March sales
Elsaba expects this year’s sales to be same as 2017
Nissan Motor Egypt announced exclusive offers to its customers as part of the company’s promotion campaign launched in the spring for the second consecutive year to continue Nissan’s successful performance in the local market.
The company said that any consumer who buys one of the three best-selling Nissan models, the Sunny, Sentra, or Qashqai, in March, will receive a vehicle license free of charge for three years.
Isao Sekiguchi, Nissan Motor Egypt’s chairperson and managing director, said that the company is always keen to present new offers to its customers in Egypt. He added that Nissan also seeks to share all happy occasions with its customers, in line with the company’s strategy to make customer satisfaction its top priority. Isao motivated Nissan customers to purchase one of the aforementioned models during March to enjoy the exclusive offer from the company.
The Automotive Marketing Information Council (AMIC) revealed a 19.23% decline in Nissan sales in January,selling about 1,789 cars,compared to 2,215 in January 2017.Nissan fell to second place in terms of sales in the Egyptian auto market.
Sources at the company said that the March offer is expected to boost car sales to reach 10% growth in the first quarter (Q1) of the year, compared to the same period last year.
The decrease in car sales has been a result of Egyptians’ falling purchasing power since last year.
Chairperson of Elsaba Automotive, authorised Nissan distributor,Alaa ElSaba told Daily News Egypt that the new Nissan offer comes to support the company’s sales in the local market. He expects that such steps will raise March sales.
El-Saba noted that the decline in Nissan sales basically resulted from the gradual increase in car prices after the flotation of the pound, so the company lost its price competitive advantage.
He predicted that Nissan sales this year will be the same as 2017, adding that the purchasing power indicators have not changed. He expects a maximum 5% growth in the company’s sales.
The automotive market saw a growth of 10% in January, supported by the increase in truck and bus sales, while private vehicles sales decreased by 2%, selling 6,077 cars in January 2018, compared to 6,093 in January 2017.
The bus sales increased by 13.9%, recording 1,054 vehicles in January 2018 compared to 925 in January 2017.Truck sales saw a boom in January, up 63.1%, with 2,500 sold compared to 1,500 in January 2017.