Mula: Rem­i­nis­cent fash­ion state­ment in­spired by time­less in­di­vid­u­al­ity

The Daily News Egypt - - Life Style - By Nay­era Yasser

In a time when squared shoul­ders and mid-length skirts were seen around ev­ery cor­ner in the city,re­fined tai­lor­ing and thought-through em­broi­dery were a valu­able cur­rency, un­der­stood and ac­quired by the com­mon pub­lic.

Ahead of each high-so­ci­ety oc­ca­sion, tai­lors would bid their farewell to rest and op­er­ate based on cat­naps. Their packed sched­ules would be or­gan­ised based on a client’s re­quest to walk into the ball­room wear­ing the most in­tri­cate drap­ing, while another would re­move an inch af­ter another to fur­ther high­light her nar­row hips.

Nonethe­less, one of Cairo’s most well-known so­cialites would al­ways re­main un­moved. Gamila Has­sanien was never seen un­pre­pared. Known by the nick­name Mula, Has­sanien was al­ways keen to re­spond to each in­vi­ta­tion with a one-of-a-kind gown.

Her sig­nif­i­cant sense of fash­ion was never gov­erned by the decade’s pop­u­lar trends, but rather, by her eye for good fab­rics and skil­ful sewing. Her ap­pre­ci­a­tion for hand­crafts ex­tended from cou­ture to im­pact even her un­der­stand­ing of daily lux­ury.Her time­less en­sem­bles re­main faith­ful to glam­our, so­phis­ti­ca­tion, and el­e­gance un­til the present day.

With that said, Has­sanien’s wed­ding dress was by far her great­est source of pride. The mod­est gown is the per­fect rep­re­sen­ta­tion of the 1940s’ most me­morable trends.The state­ment shoul­ders, the V neck­line, and em­broi­dered stripes of se­quin all add to the time­less al­lure of this white vi­sion,es­pe­cially when com­bined with her flo­ral hair ac­ces­sories and dan­gling pair of ear­rings.

Decades later, Mula’s wed­ding por­trait re­mained the cen­tre of at­ten­tion with a great deal of ad­mir­ing gazes and com­ments as it wel­comed her grand­daugh­ter’s guests, while oc­cu­py­ing a cen­tre-stage lo­ca­tion at Moushira Ra­madan’s res­i­dence.With cur­rent trends dig­ging into the wealth of pre­vi­ous decades, Ra­madan quickly re­alised that her fash­ion-for­ward an­ces­tor has never lost a bit of her charm and ca­pa­bil­ity to draw in each and ev­ery vis­i­tor.

With­out a mo­ment of doubt, Ra­madan de­cided to bring back her grand­mother un­der the spot­light by launch­ing a fash­ion brand in­spired by the glam­ourous lady. As the master­mind be­hind each and ev­ery one of her me­morable en­sem­bles, Mula’s aes­thetic has al­ways re­mained un­wa­ver­ing.

In­spired by Has­sanien’s distinctive flair for glitz, Ra­madan joined forces with lo­cal fash­ion de­signer Mo­hamed Samy to study the fas­ci­nat­ing pho­tos of Mula and cre­ate a brand pow­ered by the lady’s un­ques­tion­able charm. Named af­ter the no­to­ri­ous fash­ion icon, Mula is a con­tem­po­rary la­bel tai­lored for those who aim to ef­fort­lessly stand­out and dive against the crash­ing waves of fash­ion trends.

Each piece of gar­ment cap­i­talises on the mar­vel­lous im­pact of time­less el­e­gance. Pow­ered by the 1940s ap­pre­ci­a­tion for tai­lor­ing, the brand em­braces the re­fined art as a core char­ac­ter­is­tic.

Ra­madan and Samy cel­e­brated the brand’s de­but col­lec­tion with a run­way show at the Cairo Mar­riot Ho­tel, where a num­ber of the coun­try’s most cel­e­brated fig­ures of women em­pow­er­ment were present.The front row fea­tured a diver­sity of ra­dio hosts,TV pre­sen­ters, artists, and de­sign­ers.

As for the col­lec­tion, it in­cluded three dif­fer­ent mi­nor sto­ries; prac­ti­cal ca­sual, play­ful cock­tail en­sem­bles, and black-tie gowns.The colour pal­let promised a light-hearted spring and sum­mer sea­son with dif­fer­ent shades of beige and turquoise. On the other hand, the de­signer main­tained a non­cha­lant aes­thetic with waft­ing fab­rics—such as linen and chif­fon—for the ca­sual looks. Sub­se­quently, the cock­tail out­fits in­cluded many em­bel­lished co­or­di­nated looks, mak­ing il­lu­mi­nated trousers the ul­ti­mate musthave for the cur­rent sea­son.

Newspapers in English

Newspapers from Egypt

© PressReader. All rights reserved.