Chipsy launches its big­gest agri­cul­tural pro­gramme for potato seed pro­duc­tion

Pro­gramme helped com­pany lo­cally source 70% of its seeds in 2017

The Daily News Egypt - - BUSINESS - By El­sayed Soly­man

Chipsy for Food In­dus­tries an­nounced a sig­nif­i­cant new pro­gramme, spe­cialised in the lo­cal pro­duc­tion of potato seeds.

“This comes as a re­sult of Chipsy’s long jour­ney of con­duct­ing sci­en­tific re­search and field tri­als,which saw it be­ing re­warded for its use of in­no­va­tive and state of the art tech­nolo­gies,” the com­pany said in a press re­lease.

Through this pro­gramme, Chipsy will be able to pro­vide lo­cally cul­ti­vated seeds to the Egyp­tian market in­stead of ex­port­ing potato seeds from foreign coun­tries.

In 2017, the project helped the com­pany to pro­vide 70% of its seeds from lo­cal sources, and thanks to this pro­gramme,100% of Chipsy’s pota­toes are lo­cally sourced.

“This comes in line with Egypt’s 2030 Vi­sion, seek­ing to min­imise the amount of im­ported re­sources, and rely more on lo­cally pro­duced re­sources, which sums up Chipsy’s ap­proach in this pro­gramme. This pro­gramme also high­lights the im­por­tance of the co­op­er­a­tion be­tween the pub­lic and pri­vate sec­tors, as both sides share the same goal,” the com­pany added.

Tamer Mos­alam, gen­eral man­ager at Chipsy Egypt, stated, “we are very proud of launch­ing this pro­gramme, as it will strongly af­fect the over­all Egyp­tian agri­cul­tural sec­tor, the con­sumer, and def­i­nitely the econ­omy.”

He also added,“Egypt has an enor­mous agri­cul­tural po­ten­tial that re­mains un­cul­ti­vated and barely used.This is why we are very keen to de­velop the sec­tor as a whole,by pro­vid­ing lo­cal seeds with premium qual­ity, able to re­sist all trans­porta­tion and weather con­di­tions that could dam­age the seeds.This re­flects the com­pany’s com­mit­ment to build and de­velop the coun­try’s econ­omy and in­fra­struc­ture.”

“This pro­gramme is prac­ti­cally cre­at­ing shared val­ues for dif­fer­ent stake­hold­ers in the Egyp­tian econ­omy and com­mu­nity, by en­sur­ing a well-es­tab­lished knowl­edge trans­fer sys­tem, as well as cre­at­ing new job op­por­tu­ni­ties and em­pow­er­ing farm­ers,” he added.

Sev­eral years of re­search were re­quired in or­der to in­au­gu­rate this project, as sci­en­tific re­search con­tin­ued for three years, with the help of 17 agri­cul­tural en­gi­neers and 150 of their as­so­ci­ates and ex­perts in cul­ti­vat­ing potato seeds, in or­der to cre­ate a new gen­er­a­tion of en­hanced and de­vel­oped seeds.

The project faced many chal­lenges, such as find­ing the proper soil,as well as de­vel­op­ing new types of seeds that are strong enough to en­dure all con­di­tions. Chipsy was also able to cre­ate more than 4,000 new job op­por­tu­ni­ties, with 40,000 fed­dans al­lo­cated for pro­duc­ing pota­toes.

Through this pro­gramme, Chipsy was able to de­velop work­ers’ skill sets, with an elab­o­rate knowl­edge trans­fer pro­ce­dure, to en­hance the com­pany’s po­si­tion as a market leader, and one of Egypt’s gi­ants in terms of in­no­va­tion in the fast-mov­ing con­sumer goods sec­tor.

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