DON’T LIMIT WHO YOU SEEK AD­VICE FROM

Fiji Sun - - Techworld -

Michael and his co-founder spoke to lots of peo­ple.

Th­ese in­clude in­sid­ers and out­siders to gather as much ad­vice as they could about their cus­tomer. From th­ese in­sights, Michael says, they were able to un­der­stand where the prod­uct would fit.

“This stopped us ex­pand­ing our fo­cus too wide.

Also speak­ing to peo­ple about the prod­uct helped us iden­tify ex­actly where we should be aim­ing our mar­ket re­search.”

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