So­cial net­work­ing pop­u­lar among el­ders

Fiji Sun - - Sun Spectrum -

Not just young­sters, se­nior cit­i­zens are turn­ing out to be the fastest grow­ing com­mu­nity on­line, say re­searchers in­clud­ing an In­dian-ori­gin team mem­ber, sug­gest­ing that the el­derly are join­ing so­cial net­work­ing sites for the same rea­sons that prompted teenagers to join it over a decade ago. Ac­cord­ing to Shyam Sundar, pro­fes­sor in Penn­syl­va­nia, older adults who are mo­ti­vated by so­cial bond­ing and cu­rios­ity tend to use these sites as a form of so­cial sur­veil­lance. “Sur­veil­lance is the idea that you’re check­ing out what peo­ple are up to. This is some­thing that many older adults do,” said Sundar. The re­searchers found that the de­sire to stay con­nected to fam­ily and keep in touch with old friends or so­cial bond­ing was the best pre­dic­tor of so­cial net­work­ing site adop­tion and use, fol­lowed closely by the de­sire to find and com­mu­ni­cate with like-minded peo­ple or so­cial bridg­ing.

Newspapers in English

Newspapers from Fiji

© PressReader. All rights reserved.