Min­istry or­ders schools: Stop tak­ing part in chicken loy­alty pro­gramme

Fiji Sun - - Nation - ASHNA KU­MAR ashna.ku­mar@fi­jisun.com.fj

Schools par­tic­i­pat­ing in Good­man Fielder’s loy­alty pro­gramme called ‘Cool Stuff for Schools’ have been told to stop im­me­di­ately. The Min­istry of Ed­u­ca­tion, Her­itage and Arts re­leased a state­ment on so­cial me­dia say­ing the pro­gramme is a com­mer­cial ex­ploita­tion of the stu­dents, schools and the school sys­tem. “Our par­ents have hard times try­ing to meet de­mands from chil­dren for the pur­chase of chicken; some pur­chases made were not planned by con­cerned fam­i­lies. “Par­ents have pur­chased chicken due to pres­sures from school on stu­dents. Stu­dents who do not bring the ‘Cool Stuff ’ la­bels have been neg­a­tively branded by school mates, thus build­ing an im­moral en­vi­ron­ment for stu­dents in school,” the state­ment said. The Min­istry has di­rected all to ad­here to th­ese in­struc­tions and en­sure that stu­dents are in­formed ac­cord­ingly. School heads found not ad­her­ing to this will be taken to task, it said. Good­man Fielder International (Fiji) Lim­ited mar­ket­ing man­ager Clif­ford Mor­ris said they were con­duct­ing in­ter­nal meet­ings to see the best op­tions to re­solve the mat­ter. “We are aware of the sit­u­a­tion and we are try­ing to get in touch with the Min­is­ter for Ed­u­ca­tion to find best ways of re­solv­ing this is­sue.” The Min­is­ter for Ed­u­ca­tion, Her­itage and Arts Ma­hen­dra Reddy could not im­me­di­ately be reached for com­ments. Edited by Rosi Do­viver­ata

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