Tourism stake­hold­ers urged to use Gold win to mar­ket des­ti­na­tion Fiji

Fiji Sun - - Business - Feed­back: waisean@fi­jisun.com.fj WAISEA NASOKIA EDITED BY: RACHNA LAL

Tourism in­dus­try play­ers have been urged to take ad­van­tage of the ex­po­sure Fiji has gained through the Gold win in Rip Olympics and mar­ket des­ti­na­tion and brand Fiji. The Min­is­ter for In­dus­try, Trade and Tourism, Faiyaz Sid­diq Koya, made this call yes­ter­day. He was speak­ing dur­ing the 2016 Fi­jian Host Jan­uary-June Awards cer­e­mony held at the Sof­i­tel Fiji Re­sort & Spa on Denarau Is­land yes­ter­day even­ing.

“It is es­ti­mated that our vis­i­tor ar­rivals will in­crease in the near fu­ture rid­ing on the fame of the suc­cess of Rugby sev­ens,” he said.

“And fol­low­ing the epic win, Fiji be­came the num­ber 1 trend­ing search on Google.” At the same time, Mr Koya ac­knowl­edged the work of the tourism sec­tor la­bel­ing it as ex­cel­lent. “De­spite the set-backs caused by the nat­u­ral dis­as­ters ear­lier this year, the in­dus­try gelled to­gether and man­aged to achieve the im­pos­si­ble,” he said. “When the na­tion and the world thought that ev­ery sec­tor of the econ­omy will suf­fer the brunt of Cy­clone Win­ston and will re­quire time to re­cover, the tourism in­dus­try bounced back im­me­di­ately.” Mr Koya said the in­dus­try not only sur­passed the 2015, quar­ter one vis­i­tor ar­rival num­bers and earn­ings, but the per­for­mance in quar­ter one has been the best the in­dus­try has ex­pe­ri­enced for the past decade.

“To­tal earn­ings for quar­ter 1, 2016, in­creased by 9.7 per cent com­pared to 2015, ar­riv­ing at $340.9 mil­lion, whilst to­tal vis­i­tor ar­rivals stood at 158,069 com­pared to 143,447 in 2015,” he said.

Fi­jian hosts

As the Nadi In­ter­na­tional Air­port gets shaped into a world-class in­ter­na­tional air­port, Mr Koya stressed the Fi­jian Hosts pro­gramme en­sures we de­liver world class ser­vices.

“If we can bring in the cul­ture of ex­cel­lence at our ma­jor in­ter­na­tional air­ports, we can do the same in the en­tire tourism in­dus­try and we can only achieve this by work­ing to­gether,” he said. “I wish to thank each in­di­vid­ual serv­ing as our front­lin­ers for your ex­cel­lent ser­vice, and also re­it­er­ate my con­fi­dence in the FI­JIAN HOSTS pro­gramme. “We have through this pro­gramme nur­tured and in some cases in­stilled the pride of be­ing the front­line ser­vice providers – be­ing the faces of Fiji.” Re­fer­ring to the win­ners, Mr Koya said: “These are out­stand­ing in­di­vid­u­als who have been recog­nised for be­ing a true Fi­jian and left a last­ing im­pres­sion on our vis­i­tors. You are our champs.”

“Your role as front­lin­ers at the Nadi In­ter­na­tional Air­port is there­fore, vi­tally im­por­tant.

“You are the first and last im­pres­sions of Fiji, which could in­flu­ence a guest to re­turn to our shores, or bet­ter yet, share their ex­pe­ri­ences and en­tice them to come to Fiji.”

Photo: WAISEA NASOKIA

Ru­si­ate Waqa (AFL), Min­is­ter for Tourism Faiyaz Sid­diq Koya, Latu Tui­tani (ATS), Ben­jamin Narayan (ATS), Tourism Fiji CEO Matthew Stoeckel dur­ing the Fi­jian Host Awards at Sof­i­tel Re­sort and Spa last night.

Photo: WAISEA NASOKIA

Min­is­ter for Tourism Faiyaz Sid­diq Koya, and Tourism Fiji CEO Matthew Stoeckel dur­ing the Fi­jian Host Awards at Sof­i­tel Re­sort and Spa last night.

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