Savusavu Tourism As­so­ci­a­tion forms new part­ner­ship to pro­mote the des­ti­na­tion

Fiji Sun - - Business -

The Savusavu Tourism As­so­ci­a­tion is part­ner­ing with the Mar­ket Devel­op­ment Fa­cil­ity in its ef­forts to strengthen the or­gan­i­sa­tion and pro­mote the “Spec­tac­u­lar Savusavu” des­ti­na­tion.

Un­der this ini­tia­tive, the as­so­ci­a­tion will work with MDF to strengthen in­ter­nal gov­er­nance struc­tures, op­er­a­tional sys­tems, hu­man re­sources and fi­nan­cial sus­tain­abil­ity. The as­so­ci­a­tion is fo­cused on grow­ing and im­prov­ing mem­ber ser­vices, as well as ad­vo­cat­ing and mar­ket­ing of Savusavu as a key tourist des­ti­na­tion in Fiji par­tic­u­larly with the im­por­tance of tourism to the lo­cal econ­omy.

As­so­ci­a­tion Pres­i­dent, Justin Hunter, high­lighted that since TC Win­ston in Fe­bru­ary, tourism in the North, es­pe­cially in ar­eas like Vanua Levu and Tave­uni, has been se­verely af­fected. “A lot of our ho­tels and busi­nesses in Savusavu took a big hit dur­ing TC Win­ston and many are still pick­ing them­selves up,” he said. “Tourism is the ma­jor eco­nomic driver in the town. The Savusavu Tourism As­so­ci­a­tion would like to do more to as­sist our mem­bers in the tourism re­cov­ery ef­fort and en­sure liveli­hoods of the peo­ple in the town can be built back up.” Mr Hunter said they un­der­stand the im­por­tance of ef­fec­tive on-line mar­ket­ing to bring the tourists back. “In our ear­lier in­ter­ac­tions with MDF this year, we cost-shared on the pro­vi­sion of dig­i­tal mar­ket­ing sup­port for tourism op­er­a­tors in Savusavu and also hosted a TripAd­vi­sor sem­i­nar for the town in June,” he said. “Go­ing for­ward we re­alise we also need to get our house in or­der so we can be an ef­fec­tive and strong as­so­ci­a­tion. “We are happy to for­malise our part­ner­ship with MDF as we build to­wards a pro­fes­sional and dy­namic re­gional tourism as­so­ci­a­tion for Savusavu. “I hope that we can be­come an ex­am­ple to other small and emerg­ing tourism as­so­ci­a­tions in the North and other parts of Fiji.”

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