Apple touts iPhone 7 with bigger storage, water resistance
erhaps one of the biggest news from Apple this year – the new iPhone 7 has just been unveiled in the USA. The new iPhone 7 is due for global release on September 16 with the smallest version being 32GB. The smartphone, which now comes in black, boasts long-rumoured features such as waterresistance, stereo speakers, longer battery life and, on the larger 7 Plus, dual cameras that allow for telephoto photography.
Making the iPhone water-resistant pulls it even with rival Samsung, which has been touting the water-friendliness of its smartphones for some months. Apple added new features to its smartphone and smartwatch Wednesday, spotlighting the company’s gameplan of improving on its successes as opposed to diving into new categories. Also unveiled was a second generation Watch that is now waterproof and has a built-in GPS feature. A new Nike-edition Watch dials up the runner-focused features of the product, which has a heavy fitness focus. Perhaps the only truly new product from Apple was a new wireless earbud called AirPods, which look like the company’s current white earphones minus the snaking cord. AirPods can be used in stereo or in one ear only. Apple (AAPL) shares rose 0.6 per cent to US$108.36 on the updates.
Watch second to Rolex in revenue
The Cupertino, Calif., company has deliberately stayed vague about its plans in hot tech arenas such as artificial intelligence and augmented reality.
And its involvement in self-driving cars remains but a rumour. Instead, it appears to be doubling down on a group of products that have helped cement its name and filled its coffers. More than 1 billion iPhones have sold around the world, and Apple Watch has, over the past 18 months, become second only to Rolex in sales revenues.
Apple senior vice president of worldwide marketing Phil Schiller took the stage to run down a range of iPhone 7 details, starting with it being water and dust resistant. He went on at length about the products prowess as a camera. “What we have here is a huge advancement for photography for cellphones,” he said.
IPhone 7 has a new optical stabilizer, a larger aperture lens and a new high-speed sensor that’s 60 per cent more efficient, Schiller said.
The flash produces 50 per cent more light. The new image signal processor in the phone uses machine learning to find bodies in a frame, sets exposure, colour balance, tone mapping and noise reduction. “This happens every time you take a picture, it’s 100 billion operations every time, in just 25 milliseconds,” Schiller said. “It’s a super computer for photos.” The larger iPhone 7 Plus features a longrumoured dual lens setup: a wide-angle new telephoto lens, a zoom feature that is unique to smartphones and more common to larger DSLs with interchangeable lenses. By tapping the screen of the phone before taking a photo, a “2x” icon appears on the screen indicating the beginning of the zoom process. AirPods are Apple’s take on wireless headphones iPhone 7 also has dual speakers, which can play at twice the volume generated by the iPhone 6. Wired headphones are moving to a connection through the phone’s Lightning port, typically used for powering up the device. New iPhone 7s will come with Lightningconnected headphones as well as a connection jack that will enable owners of old headphones with the new phone.
The new AirPods deliver five hours of battery life, using the device’s new W1 chip. In other news, attendees gave Super Mario creator Shigero Miyamoto a big round of applause as he introduced an iPhone-friendly version of the venerable Nintendo game for iPhone. Super Mario Run is due in the app store in time for the holiday season, Miyamoto said.