All about the fine art at Fiji Fash­ion Week

Fiji Sun - - Nation - CHRISTINE NIKOLA Edited by Ranoba Baoa Feed­back: christine.nikola@fi­jisun.com.fj

Check­list: Mod­els, make up, artists, shoes, clothes, light­ing, props, run­way, colour are but some of what cul­mi­nated in yet an­other suc­cess­ful Fiji Fash­ion Week.

Thirty lo­cals, to­gether with over­seas de­sign­ers brought onto the run­way their cre­ativ­ity to the most looked-for­ward to fash­ion event of the year. Fiji Fash­ion Week man­ag­ing direc­tor Ellen Whippy-Knight said with the cal­i­bre of col­lec­tion and de­signs from lo­cal de­sign­ers sig­nalled their readi­ness for the in­ter­na­tional mar­ket. “Fiji Fash­ion Week is pro­vid­ing the av­enue for de­sign­ers and thus they are ready for the big mar­ket,” she said. “The week was ex­tremely suc­cess­ful with the de­sign­ers show­cas­ing what Fiji was ca­pa­ble of in terms of pro­duc­tion, col­lec­tion and their new ideas.” One such emerg­ing de­signer who knows just how the de­signer-world works and op­er­ates is Premila Sharma.

Af­ter 32 years of liv­ing in Aus­tralia, Ms Sharma packed her bags, closed down her bri­dal shop in Mel­bourne called Maya, and moved back to her roots. “Maya is my brand which is named af­ter my mum,” Ms Sharma said.

“It brings out very so­phis­ti­cated wear. How­ever, not so much cor­po­rate but funky busi­ness wear.” The brand was launched at the fash­ion week and is in­fused with Indo-Fi­jian and indo-West­ern art. “Fiji Fash­ion Week gave me the plat­form to put the name Maya out there. It took a while to get the de­signs go­ing, the right pieces to­gether but I’m here to­day and I’m thank­ful. “In Mel­bourne I had a shop in bri­dal called Kh­waish de­signs which was bri­dal de­signer pieces that closed in 2010. Since then I looked at other mar­kets and what else to ex­plore. “The Fiji Fash­ion Week is a great plat­form for young de­sign­ers, for peo­ple who want to do some­thing in Fiji.

“I was con­fi­dent be­cause I’ve been in the in­dus­try for a long pe­riod of time how­ever for some­one start­ing new it is an amaz­ing plat­form to thrive in the fash­ion in­dus­try in Fiji.”

Photo: Jes­sica Gounder

Premila Sharma dur­ing the Fiji Fash­ion Week event at Voda­fone Arena.

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