All about the fine art at Fiji Fashion Week
Checklist: Models, make up, artists, shoes, clothes, lighting, props, runway, colour are but some of what culminated in yet another successful Fiji Fashion Week.
Thirty locals, together with overseas designers brought onto the runway their creativity to the most looked-forward to fashion event of the year. Fiji Fashion Week managing director Ellen Whippy-Knight said with the calibre of collection and designs from local designers signalled their readiness for the international market. “Fiji Fashion Week is providing the avenue for designers and thus they are ready for the big market,” she said. “The week was extremely successful with the designers showcasing what Fiji was capable of in terms of production, collection and their new ideas.” One such emerging designer who knows just how the designer-world works and operates is Premila Sharma.
After 32 years of living in Australia, Ms Sharma packed her bags, closed down her bridal shop in Melbourne called Maya, and moved back to her roots. “Maya is my brand which is named after my mum,” Ms Sharma said.
“It brings out very sophisticated wear. However, not so much corporate but funky business wear.” The brand was launched at the fashion week and is infused with Indo-Fijian and indo-Western art. “Fiji Fashion Week gave me the platform to put the name Maya out there. It took a while to get the designs going, the right pieces together but I’m here today and I’m thankful. “In Melbourne I had a shop in bridal called Khwaish designs which was bridal designer pieces that closed in 2010. Since then I looked at other markets and what else to explore. “The Fiji Fashion Week is a great platform for young designers, for people who want to do something in Fiji.
“I was confident because I’ve been in the industry for a long period of time however for someone starting new it is an amazing platform to thrive in the fashion industry in Fiji.”
Premila Sharma during the Fiji Fashion Week event at Vodafone Arena.