More in­ter­net users from next year

Fiji Sun - - Fiji Human Resources Institute Convention - STELLA MORESIO

In­di­ca­tions are of an in­crease in in­ter­net users by 10 to 15 per cent next year. This was high­lighted by the Voda­fone Fiji chief com­mer­cial of­fi­cer Ron­ald Prasad at the BSP Fiji Hu­man Re­sources In­sti­tute na­tional con­ven­tion at the War­wick Re­sort. Mr Prasad said this, how­ever would help the Hu­man Re­sources prac­ti­tion­ers un­der­stand more about the trend in tech­nol­ogy and use it to their com­pany’s ad­van­tage. ““When peo­ple are ac­cess­ing in­for­ma­tion they go to your web­site and find out what your com­pany is all about, what type of ca­reers do you of­fer, what type of va­can­cies ex­ists and they are able to ac­cess in­for­ma­tion re­ally quickly,” he said. Mr Prasad said in or­der to at­tract more view­ers to their web­site, they had to cap­ture the at­ten­tion of their au­di­ence.

“The con­cen­tra­tion span has sig­nif­i­cantly re­duced. If you are not able to cap­ture their at­ten­tion within that 15- 20 min­utes, you will lose them. “And on the web­site it is much lower than 5 min­utes. So these are some of the learn­ings that we need to take in and bring into our strate­gies.” Mr Prasad said what they have seen within Fiji and within the Voda­fone Fiji net­work is the num­ber of ac­tive in­ter­net users. “In Fiji mo­bile phone pen­e­tra­tion to­day is at 120 per cent. “There are more sims than the num­ber of peo­ple in Fiji. How­ever, the in­ter­net pen­e­tra­tion is sit­ting at around 65 per cent.” Mr Prasad added, by next year March or April, Voda­fone Fiji will take the in­ter­net pen­e­tra­tion up to about 70 or 75 per cent.

“That means 75 per cent of all Fi­jians will have ac­cess to all in­for­ma­tion and in­ter­net around the globe on their mo­bile phones.

“Thirty-five per cent rate on the num­ber of ac­tive so­cial me­dia users that are a huge in­crease.

“So ev­ery in­di­vid­ual in Fiji is ac­tu­ally jump­ing on to so­cial me­dia and so­cial me­dia is go­ing to bring in a num­ber of changes like snapchat and all that.

“So the mo­bile sub­scrip­tions are still grow­ing. Peo­ple are grow­ing from us­ing ba­sic phones to fea­ture phones and fea­ture phones to smart­phones,” he added. “There is a phe­nom­e­nal smart­phone growth in the num­ber of mo­bile so­cial users so these are peo­ple that ac­cess in­for­ma­tion and so­cial me­dia on their phones.”

Voda­fone Fiji chief com­mer­cial of­fi­cer Ron­ald Prasad

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