Emi­rates re­veal FULLY-EN­CLOSED first class suites on their Boe­ing 777

Fiji Sun - - Business - Source: Daily Mail.

They are al­ready one of the world’s lead­ing air­lines.

But now Emi­rates, the Mid­dle East’s largest air car­rier, has just upped its game af­ter un­veil­ing its brand new, state-of-the-art first class suites - which are es­ti­mated to cost from £7,000 (FJ$ 19,097.81) per flight.

Set to be in­tro­duced into com­mer­cial ser­vice on their on their Boe­ing 777 fleet, next month, the fully-en­closed cab­ins mea­sure 40 square­foot (3.7-square-me­ters) are billed as ‘gamechang­ers’ with their un­ri­valed pri­vacy, plus gourmet din­ing, mood light­ing and 32” TV.

Re­vealed at the start of the bi­en­nial Dubai Air­show, the suites are cer­tainly de­signed to im­press.

Fea­tur­ing floor-to-ceil­ing slid­ing doors for max­i­mum soli­tude, most of the suites also of­fer a win­dow view, which can be en­joyed with a pair of be­spoke binoc­u­lars. How­ever, those po­si­tioned in the mid­dle aisle are in­stead fit­ted with ‘vir­tual win­dows’ which live stream views from the plane via fiber op­tic ex­ter­nal cam­eras, en­sur­ing they don’t miss out.

As if that wasn’t enough, the suites also come with re­mote-con­trol wire­less, a per­sonal wardrobe and pri­vate stowage space for carry-on bags; soft light­ing and tem­per­a­ture set­tings that can be cus­tomised at a touch of a but­ton.

Cus­tomers can video call the crew for ser­vice re­quests with­out leav­ing the com­fort of their suite, and crew can serve drinks and canapes through a spe­cial ser­vice win­dow with­out dis­turb­ing pas­sen­gers.

Mean­while, the leather seats re­cline fully flat, can be placed in a ‘zero-grav­ity’ po­si­tion, or ad­justed into dozens of other cus­tom po­si­tions for op­ti­mal com­fort.

A spokesper­son for the air­line says the cab­ins are in­spired by the Mercedes-Benz S-Class, while the ‘zero-grav­ity’ seats are de­signed with the in­flu­ence of NASA tech­nol­ogy.

To launch the new ser­vice, Emi­rates have used ex-Top Gear host Jeremy Clark­son to of­fer a ‘grand tour’ of the fa­cil­i­ties.

Of­fi­cially launched on Mon­day, the ad spot be­gins with close up shots of a leather seat, lux­ury de­tail­ing, soft light­ing, a so­phis­ti­cated flat screen, and con­trol but­tons.

Mean­while, dressed un­char­ac­ter­is­ti­cally in a smart black tuxedo, Clark­son nar­rates the fea­tures in a way that leads the viewer to as­sume he is re­fer­ring to a new car.

He then de­liv­ers the punch­line, as an Emi­rates air­craft zooms over­head, re­veal­ing that the ve­hi­cle he is talk­ing about trav­els at a top speed of 700 miles per hour, and ‘it even comes with py­ja­mas’. Com­ment­ing on Emi­rates’ new fully en­closed First Class pri­vate suites, Jeremy Clark­son said: ‘Se­ri­ously, these new seats on Emi­rates are bet­ter than half the ho­tels I ever stay in.’

Boutros Boutros, Emi­rates’ Di­vi­sional Se­nior Vice Pres­i­dent for Cor­po­rate Com­mu­ni­ca­tions, Mar­ket­ing and Brand added: ‘Jeremy Clark­son is one of the most recog­nis­able faces in the mo­tor­ing world. In ad­di­tion to his cre­den­tials as a mo­tor­ing jour­nal­ist and pre­sen­ter, Clark­son is also pas­sion­ate about en­gi­neer­ing, es­pe­cially pi­o­neer­ing and in­no­va­tive work.

‘We felt that he would be a won­der­ful fit for our cam­paign, es­pe­cially as our new fully en­closed First Class pri­vate suites were in­spired by the Mercedes-Benz S-Class, and the prod­uct it­self is an in­no­va­tive game-changer that once again raises the bar for in­flight cus­tomer ex­pe­ri­ence.’

Lux­ury: Emi­rates Air­line recvently un­veiled im­pres­sive cab­ins with to­tally pri­vate suites which boast a mini­bar and 32” TV.

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