It’s Busi­ness for Fi­jian Fash­ion Fes­ti­val

Fiji Sun - - Business - MARAIA VULA Feed­back: maraia.vula@fi­

The Fash­ion Coun­cil of Fiji has signed up Damodar Cin­e­mas for the Fi­jian Fash­ion Fes­ti­val.

The Fash­ion Fes­ti­val is sched­uled for June 1 and 2 at the Grand Pa­cific Ho­tel.

Damodar Group chief ex­ec­u­tive of­fi­cer Div Damodar said: “We are very priv­i­lege to part­ner with a ma­jor event in the fash­ion in­dus­try and a prin­ci­pal event the Fi­jian Fash­ion Fes­ti­val.

“Faraz Ali is a cre­ative per­son that Fiji has with his tal­ent and man­age­ment skills, he has taken has taken the fash­ion fes­ti­val to an­other level. “We look for­ward to sup­port­ing the Fi­jian Fash­ion Fes­ti­val and also give chance to the youth to be part of mod­el­ling and also de­sign­ers who want to ex­pand their brands to the in­ter­na­tional in­dus­try it­self. “Fiji has sig­nif­i­cantly grown in the fash­ion in­dus­try; it has given cre­ative ideas to the youth.” Fash­ion Coun­cil of Fiji Faraz Ali: “We just very ex­cited to part­ner­ing with Damodar Cin­e­mas be­cause they have a strong his­tory and her­itage in Fiji in the en­ter­tain­ment in Fiji.

“Our event as a coun­cil is very much about hon­or­ing our his­tory and her­itage re­spect­ing very strong on brands

“The Fi­jian Fash­ion Fes­ti­val is all about busi­ness.

“We are very happy that large busi­nesses such as Damodar Cin­e­mas have come on board. We hope to con­tinue this part­ner­ship well into the fu­ture.”

Damodar Cin­e­mas is of­fer­ing $30,000 of spon­sor­ship which in­cludes ad­ver­tis­ing on led screen out­side Damodar City dig­i­tal boards, in­side cin­e­mas venue to hold a fash­ion show at vil­lage 6 foyer, of­fi­cial ticket sell­ers of the Fi­jian Fash­ion Fes­ti­val to name a few.

Fash­ion ATMs

Mean­while, the Fash­ion Coun­cil of Fiji has part­nered with ANZ to de­liver the Fash­ion ATMs.

The Fash­ion Coun­cil recog­nises this ini­tia­tive as be­ing of great value to se­lected de­sign­ers as it of­fers mar­ket­ing value that would oth­er­wise not be achiev­able by an SME. This is big busi­ness pro­mo­tion de­liv­ered to mem­bers of the fash­ion busi­ness com­mu­nity.

Mr Ali said: “We are thrilled to have part­nered with ANZ once again to de­liver the Fash­ion ATMs. “The ATMs also bring fash­ion, in par­tic­u­lar tex­tile de­sign, straight to the con­sumer. It puts our in­dus­try at the fore­front of peo­ple’s minds which ul­ti­mately re­sults in a pos­i­tive out­come for the in­dus­try as a whole.

“We are also happy that we have once again part­nered with the ANZ Fiji Ex­cel­lence in Tourism Awards, which is an op­por­tu­nity for two of our most dy­namic in­dus­tries to cross over and ex­plore pos­si­ble part­ner­ships.

“The Coun­cil is grate­ful to ANZ for its con­tin­u­ous sup­port of our ef­forts and we look for­ward to mak­ing an ex­cit­ing an­nounce­ment about a part­ner­ship be­tween the bank and the Fi­jian Fash­ion Fes­ti­val in the com­ing weeks.

“All de­sign­ers who are fea­tured for the Fash­ion ATM project are also show­ing their new sea­son col­lec­tions ex­clu­sively at the Fi­jian Fash­ion Fes­ti­val. These de­sign­ers in­clude Pa­cific Is­land Art, Hupfeld Ho­erder, Su Sa­muels, and Zelda Thomas.”

PIA man­ag­ing di­rec­tor Te­hau Guyot said the print that used at the ANZ main branch ATM ma­chines is called a Nukuhiva. “Nukuhiva in Tahiti it’s a name of a well-known war­rior and this print re­ally rep­re­sent fear­less­ness and courage.

“I mean the colour that we use for this one is pur­ple, be­cause ANZ uses beau­ti­ful and the colours need to stand out from the blue so pur­ple and pink.”

Photo: Maraia Vula.

Chair­man Fash­ion Coun­cil of Fiji Faraz Ali and Damodar Group chief ex­ec­u­tive of­fi­cer Div Damodar.

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