Fiji Sun

Facebook’s stricter policy for addiction treatment ads

- California: Xinhua Feedback: maraia.vula@fijisun.com.fj

The world’s largest social media network Facebook on Thursday announced a much stricter policy regarding ads for addiction treatment across all Facebook-owned platforms. Facebook said it will allow only ads for addiction treatment centers from advertiser­s that have first been approved by LegitScrip­t, a third-party certificat­ion service, and the restrictio­ns apply to all of its products, including Facebook, Messenger, Instagram and Facebook Audience Network.

As more and more people struggle with drug and alcohol addiction, some addiction treatment centers have failed to meet basic healthcare quality standards that led to insurance scams or offering unproven treatment methods to addicted people.

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