100 Years of Be­ing Cus­tomer-Cen­tric


CON­TIN­UED FROM B2 Lasaro Kaivei

– Lasaro joined Burns Phillip as a ca­sual fur­ni­ture handy­man in July 1984. Dur­ing his ca­reer he held var­i­ous po­si­tions in­clud­ing se­nior car­pet layer, su­per­vi­sor sewing room, su­per­vi­sor fab­ric/Manch­ester and su­per­vi­sor fur­ni­ture.

In his ca­reer he was awarded no less than eigh­teen merit awards for ex­ceed­ing sales bud­gets and for set­ting up branch op­er­a­tions.

Lasaro is cur­rently based at the

Bula Vi­naka. Amidst 2020 be­ing a very chal­leng­ing year for re­tail glob­ally and also in Fiji, it is how­ever in­deed an hon­our and plea­sure to be part of the Courts 100th an­niver­sary com­mem­o­ra­tion. Hav­ing started my ca­reer back in 1979 with then Burns Philips South Seas Com­pany Lim­ited and af­ter spend­ing over 40 years it is great to see the trans­for­ma­tion of this great com­pany.

Back then when I started work, the com­pany used to be run by mostly ex­pa­tri­ates. Those were the so called the dark days where there was very lit­tle use of tech­nol­ogy. There were a lot of man­ual

Courts Sam­ab­ula store as an af­ter sales ser­vice rep­re­sen­ta­tive.

As I men­tioned be­fore, as the cur­rent torch bear­ers of Courts, our en­deav­ors are now ded­i­cated to lay­ing the foun­da­tions for the suc­cess­ful con­tin­u­a­tion of Courts for the next 100 years. For this we only have one Pur­pose in mind - ‘De­light­ing our Cus­tomer’.

We will en­deavor to build stronger bridges and even more trusted re­la­tion­ships.

With the COVID-19 cri­sis, it is sad pro­cesses, use of adding ma­chines, type­writ­ers and land­lines etc. We were then in­tro­duced to com­put­ers, mo­bile phones etc. that en­hanced re­tail­ing stan­dards in the coun­try. Back then, elec­tri­cal prod­ucts were a lux­ury and quite ex­pen­sive but we made it easy and af­ford­able for cus­tomer by offering goods on Hire Pur­chase. A lot of fam­i­lies ben­e­fit­ted from this and it has also im­proved cus­tomers’ life­styles in Fiji.

Burns Philip Home­cen­tres was ac­quired by Courts Fiji Lim­ited in 2004 and the merger took place. In 2006, Vi­sion Group bought Courts Fiji Lim­ited and since then the com­pany has pro­gressed and it

to see some of our cus­tomers deeply af­fected by the cri­sis. Par­tic­u­larly some of our hire pur­chase cus­tomers.

We are in con­stant con­tact with these cus­tomers and will ex­tend ev­ery prac­ti­cal as­sis­tance to help these cus­tomers get back on their feet again.

This is what trusted re­la­tion­ships are about.

And this is why fam­i­lies con­tinue

Courts. God Bless. gen­er­a­tions of to shop with is what it is to­day. Courts Re­tail is now the mar­ket lead­ers in Fiji and I am very proud to lead a team of dy­namic hard work­ing and ded­i­cated team mem­bers.

At the fore­front we at Courts, keep in mind that “Cus­tomers” are the very rea­son for our ex­is­tence and we fully un­der­stand that we are not do­ing any favours by serv­ing them but they are do­ing us a favour by giv­ing us an op­por­tu­nity to do so. We also thrive on our vi­sion of pro­vid­ing out­stand­ing prod­ucts and qual­ity ser­vice to our cus­tomers.

Fi­nally, I wish to thank all team mem­bers for their con­tri­bu­tions and also all cus­tomers Fiji wide for shop­ping with Courts over the years. We look for­ward to serv­ing you all bet­ter in the years to come.

With a cen­tury of hard work, pas­sion, and ded­i­ca­tion, Courts marks its 100th year of op­er­a­tions and ser­vices to this na­tion, we all love Fiji!

The trad­ing his­tory goes back to a cen­tury, when the com­pany ac­quired Burns Philip Group which had been trad­ing in Fiji and the Pa­cific since 1920.

Courts was also the first to in­tro­duce easy pay­ment con­sumer fi­nance schemes, which en­abled fam­i­lies all over Fiji to buy durable house­hold goods and help im­prove liv­ing stan­dards all around the na­tion. Through-out the years, Courts prides it­self with the qual­ity prod­ucts that it of­fers and also the su­pe­rior cus­tomer ser­vice that it is well­known for.

The com­mem­o­ra­tion of Courts 100th an­niver­sary has been made pos­si­ble through the con­tin­u­ous sup­port given by our Cus­tomers, Sup­pli­ers and Staffs.

Not only does Courts of­fer friendly Cus­tomer ser­vice but also af­ter sale ser­vices to en­sure that Courts Cus­tomers are well taken for. In com­mem­o­ra­tion of this 100th an­niver­sary, Courts Rod­well road launches the grand event with its mag­i­cal red pen road­show, prod­uct de­mon­stra­tion and un­beat­able of­fers, giv­ing cus­tomers a chance to great sav­ings and give­aways with pur­chases.

For the con­ve­nience of Courts Cus­tomers, shop­ping is made even eas­ier through the use of the Courts App where you can view prod­ucts, pur­chase, check ac­count de­tails and even get these items de­liv­ered to you!!

For any as­sis­tance needed, call Courts Cus­tomer Care on 1800 333. Also, fol­low Courts Fiji page for the lat­est up­dates on Courts 100th An­niver­sary.

Courts also pride it­self in the as­sis­tance it of­fers to help de­velop ru­ral com­mu­ni­ties around Fiji.

As we grow and ven­ture into the un­known (new era), our hearts will al­ways re­mem­ber what made us through it all and that is YOU! United, we raise our strengths to­gether on the new be­gin­nings to take us, our na­tion to the next era. ‘Trusted re­la­tion­ships goes be­yond.’

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