Hupfeld’s 2nd Time Around

2nd time around

mailife - - Contents - By MATIDLA BUSS pho­tos by FEROZ KHALIL

His in­spi­ra­tion came from a trip to the Land of the Ris­ing Sun last De­cem­ber. It was enough for lo­cal de­signer Hupfeld Ho­erder to take out three of the four awards at the Fiji Fash­ion Week 2016. The head­line in no way sig­ni­fies his suc­cess – but is the name of his new range of bridal wear that won him the awards and praises at the Fiji Fash­ion Week 2016 event. “It’s is not about win­ning, it’s all about my pas­sion for the work I do.” In­spired by the cherry blos­soms of Ja­pan, the cul­ture and how women put to­gether their dress with their own hands, Ho­erder came up with his ‘2nd Time Around’ theme. “It was my first trip ever to Ja­pan and it was for an ex­change called Je­nesys Cul­tural Pro­gram. Ho­erder’s ‘2nd Time Around’ line was done specif­i­cally for women who were lucky enough to say “I do” a sec­ond time. “It could also be for women who wanted to re­new their vows, hence the pas­tel colours were de­signed to move away from the tra­di­tional white bridal gowns. “My un­der­ly­ing theme was based on the ba­sic clas­si­cal de­signs of the 1950s-1970s era, pay­ing trib­ute to the evo­lu­tion of fash­ion and the lib­er­a­tion of women. Ho­erder won the Tex­tile De­sign Award, Spe­cial Achieve­ment and the Es­tab­lished De­sign Award.

The award adds to the many others that Ho­erder has man­aged to walk away with ev­ery year, but he al­ways pays trib­ute to the hard work by his staff and sup­port­ers be­hind the scenes. “I pay trib­ute to my par­ents and my sib­lings and also my sup­port­ers, but mostly give the glory back to God for he gave me this tal­ent.” Ho­erder said he thought a trib­ute was also due to Ellen Whippy and her fan­tas­tic vol­un­teers for an­other well or­ga­nized Fiji Fash­ion Week event this year.” He said he be­lieves the fash­ion in­dus­try in Fiji had much po­ten­tial be­cause of the abun­dance of tal­ent and de­sign­ers who come out ev­ery year. “Maybe if the stake­hold­ers with Govern­ment can work to­wards for­mal ed­u­ca­tion in schools and ter­tiary level – it would be great. “There needs to be more aware­ness from the grass-root level, fash­ion taught at school level and nur­tured till ter­tiary level.”

The man him­self, Hupfeld Horder presents his line

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