hair & make up

mailife - - Advertorial - Pho­tog­ra­phy Supplied by Anais Chaine Pho­tog­ra­phy @anais­pho­tog­ra­phy21

De­riv­ing its name from the Fi­jian term for “beau­ti­ful”, Totoka is at­tuned to pro­vid­ing the dis­tinct ex­hil­a­ra­tion that a per­fectly made-up face and new hair­style can pro­duce - the wow fac­tor of gaz­ing into a trans­formed re­flec­tion and feel­ing re­newed as a more vi­brant ver­sion of ones’ self. The team at Totoka pride them­selves on their ex­pertly crafted work and con­stant up­skilling, whether it be the nat­u­ral look pre­ferred by lo­cal clients for ev­ery day wear, or more full hair and make up looks cho­sen for In­dian bri­dal or cat­walk looks. With a flour­ish­ing busi­ness in both hair and make up for a wide range of clients, it would be easy to ex­pect Totoka has been around for years, given its mas­sively suc­cess­ful start and grow­ing rep­u­ta­tion as an in­dus­try leader. “The busi­ness cel­e­brates its third an­niver­sary this year and from the be­gin­ning, the se­lec­tion of highly skilled staff and a ded­i­ca­tion to train­ing have been an on­go­ing as­pect of this busi­ness,” shares Totoka owner, Leanne Goff, a New Zealand-trained and qual­i­fied hair and make-up artist who has gath­ered some of the in­dus­try’s best at her De­na­rau Is­land stu­dio. This in­no­va­tive ap­proach sees se­nior stylist Lodoviko Tu­cika se­cur­ing a highly-cov­eted place as the first Fi­jian Make-Up Artist and hair­styl­ist to par­tic­i­pate in Mercedes-Benz Fash­ion Week in Syd­ney, Aus­tralia this May. MBFW Aus­tralia is amongst the em­i­nent net­work of in­ter­na­tional Fash­ion Weeks that span Syd­ney, New York, Mi­lan, Paris and Lon­don, and as the pin­na­cle of Aus­tralia’s fash­ion cal­en­dar, a spot work­ing magic on its mod­els is a cov­eted ca­reer ac­com­plish­ment for many Make Up Artists and Hair­styl­ists. Lodoviko’s stint at Aus­tralia’s Fash­ion Week has been of­fered af­ter the in­tro­duc­tion of Har­lotte Cos­met­ics, make-up spon­sors of Fiji Fash­ion Week 2016/2017, whose se­duc­tively named range is stocked by Totoka for lo­cal buy­ers. Im­pressed by his make-up artistry skills at FJFW, the Aus­tralian cos­met­ics com­pany has asked Totoka to send Lodoviko for a five-day ex­pe­ri­ence churn­ing out the de­mand­ing, highly ver­sa­tile looks of MBFW cat­walk mod­els, a ca­reer high­light that will set a prece­dent for other highachiev­ing artists from Fiji. Totoka’s team was re­cently trained by global beauty guru, He­len Dowsley, whose clients have in­cluded the Duchess of York, Sarah Ferguson and pop stars Ri­hanna and Bey­once as it en­hances its make-up artistry in film and tele­vi­sion, amid Fiji’s rise as an at­trac­tive film des­ti­na­tion. Goff has com­mit­ted to pro­vid­ing her stylists to at least two in­ter­na­tional devel­op­ment work­shops a year and this pro­gram with the cel­e­brated Dowsley is the lat­est prepa­ra­tion for the ris­ing mar­ket of the big and sil­ver screens in the coun­try. “We al­ready have ex­pe­ri­ence in this area hav­ing done hair and make up for com­mer­cial work and TV ads, and fol­low­ing the hands-on tu­to­ri­als and in­ten­sive work­shop with He­len, we are fully con­fi­dent of our skills for film work. We want to be able to pro­vide ser­vices for over­seas pro­duc­tions who shoot in Fiji, as they usu­ally fly in their own make-up artists and hair stylists. We have in­vested in train­ing and our team’s tal­ent is com­mend­able, so we feel con­fi­dent cater­ing to this seg­ment,

which is a grow­ing mar­ket here in Fiji.” Con­sist­ing of se­nior Make-Up Artists and Hair Stylists Lodoviko and Lydia Whippy, plus ris­ing tal­ent Li­tiana Vere, Mishell Rat­tan, Ludy Kamela and Michelle John, a solid men­tor­ing prac­tice en­sures that up-and-com­ers and grad­u­ates work closely with their more es­tab­lished col­leagues, who bring in mod­els to prac­tice new cos­metic looks and hair­styles on, be­fore as­cend­ing to solo as­sign­ments. It’s an im­port in­vest­ment to­wards up­hold­ing high stan­dards, par­tic­u­larly with about 60 per­cent of clien­tele con­sist­ing of wed­ding par­ties who have trav­elled from abroad and can be de­mand­ing with their re­quire­ments. “It’s im­por­tant for ju­nior staff to per­fect their craft be­fore tak­ing on jobs and it’s good for them to feel con­fi­dent in their abil­ity and be in­ter­na­tion­ally con­scious of cur­rent trends. They need to know what lo­cal, Euro­pean, Asian and other global brides want and re­quire, so we do a lot of crosstrain­ing.” For Goff, be­ing the sole ex­pa­tri­ate owner of a lo­cal sa­lon was a chal­leng­ing start that in­volved many dif­fer­ent pro­cesses to New Zealand, in­clud­ing forg­ing a clien­tele net­work from scratch in a new coun­try, but like all com­mit­ted en­trepreneurs, the div­i­dends have re­flected in the de­mand for book­ings and the growth of the busi­ness to 11 staff mem­bers. In the sa­lon, ed­u­cat­ing their clients on tak­ing care of their skin and hair has been a cen­tral, ad­di­tional fo­cus for the team, and as noted by Goff, more clients are aware of the im­por­tance of us­ing qual­ity prod­ucts. Totoka’s stocked prod­ucts are amongst the best in their re­spec­tive fields, and in­clude Yuko, a pi­o­neer­ing Ja­pane­se­made per­ma­nent hair straight­ener, and the Brazil­ian blowout ser­vice which de­spite their price tags, have be­come pop­u­lar choices for lo­cals who opt for the qual­ity of high-end prod­ucts that nur­ture their manes, as op­posed to cheaper al­ter­na­tives that break and dam­age their hair. The daily seep of so­cial me­dia and celebrity fan­dom has also con­trib­uted to the client com­mu­ni­cat­ing what cut and style is re­quired, with many clients em­u­lat­ing sea­sonal trends, red car­pet hair styles and cur­rent looks of their fa­vorite celebri­ties, and widen­ing the skill set of Totoka’s stylists. Aside from Fiji’s con­sid­er­able wed­ding mar­ket and reg­u­lar clien­tele, the Totoka team travel coun­try-wide for work on com­mer­cial projects and photo-shoots, with the awards sea­son also rak­ing in hefty book­ings. Spe­cial of­fers and reg­u­lar in­cen­tives are a draw­card for this highly pro­fes­sional hair and make up in­sti­tu­tion, whose in­ter­na­tional stan­dards have at­tracted praise from over­seas­based stylists and clients alike. Ex­pect to see great things from this com­pany over the next few years as they con­tinue to set the stan­dard of all things hair and make up in Fiji.

The team at Totoka Hair & Make Up

Lodoviko Tu­cika will be the first lo­cal H&MUA to style at Mercedes Benz Fash­ion Week, Aus­tralia

Owner Leanne Goff, with In­ter­na­tional H&MUA He­len Dowsley

Hair & Make Up by Lodoviko Tu­cika

Hair & Make Up by Lydia Whippy

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