bring­ing Ja­panese so­phis­ti­ca­tion to the is­lands

mailife - - Advertorial -

TAEKO, a Ja­panese cos­metic la­bel named af­ter its cre­ator has hit the Fiji mar­ket. Taeko Nishiyama, who has de­vel­oped cos­met­ics for more than 20 years, was in Fiji re­cently to pro­mote the new col­lec­tion, which in­cludes a sun­screen and serum liq­uid foun­da­tion. Nishiyama was in­spired by her per­sonal jour­ney to cre­ate the range. “When I was a uni­ver­sity stu­dent, I used other cos­met­ics but be­cause I couldn’t find a suit­able prod­uct for my skin, the re­sult was a lot of skin prob­lems such as rough skin. “I de­cided to de­sign cos­met­ics for ev­ery­one that are easy to ap­ply and feel com­fort­able, while at the same time leav­ing the skin in good con­di­tion and re­laxed,” Nishiyama said. She tests all the prod­ucts on her­self first be­fore they are made avail­able to the pub­lic for pur­chase. TAEKO is a prod­uct of Hakuto, one of Ja­pan’s lead­ing com­pa­nies listed un­der the Tokyo Stock Ex­change. Hakuto has two di­vi­sions, elec­tron­ics and chem­i­cal. The elec­tronic busi­ness is sup­ported by three pil­lars which are the elec­tric equip­ments, elec­tronic de­vices and elec­tronic com­po­nents. The chem­i­cal divi­sion has a fac­tory and re­search lab­o­ra­tory. Here they re­search, de­velop and man­u­fac­ture in­dus­trial chem­i­cal prod­ucts and also cos­metic prod­ucts. Hakuto has an­nual sales of 130 bil­lion yen (ap­prox­i­mately $2.2 bil­lion). Ac­cord­ing to Gen­eral Man­ager Ya­suhiro No­hata Ph.D., who works closely on the cos­met­ics line, TAEKO’s se­cret to suc­cess lies in the in­gre­di­ent called Al­cali­genes Polysac­cha­rides. “It is a nat­u­ral in­gre­di­ent pro­duced by the bac­te­ria of an Al­cali­genes la­tus B-16 strain. Al­cali­genes Polysac­cha­rides sup­plies wa­ter and a wa­ter veil, which makes for good skin. It also re­sults in mak­ing the cos­met­ics easy to spread and not sticky, while pro­vid­ing the mois­ture needed for the skin.” Other in­ter­na­tional brands such as Chanel, Es­tee Lauder, Chris­tian Dior and De La Mer have the same prin­ci­ple of util­is­ing Al­cali­genes Polysac­cha­rides. Their point of dif­fer­ence, how­ever, is in their emul­si­fi­ca­tion tech­nol­ogy de­vel­oped with one of Ja­pan’s lead­ing uni­ver­si­ties, Kana­gawa Uni­ver­sity, and which has eight patents. TAEKO pro­duces cos­met­ics based on three prin­ci­ples: pri­mar­ily as a wa­ter pro­tec­tor (skin care and pro­tec­tion of the skin); wa­ter based (nat­u­ral); and stress free (peo­ple and en­vi­ron­ment friendly). TAEKO sun­screen is wa­ter proof with SPF 50+ with PA++++. It is also a multi-pur­pose prod­uct. Apart from be­ing a high per­for­mance sun­screen and pro­tec­tion against ul­tra­vi­o­let (UV) rays, it is also a mois­turiser for the day and a foun­da­tion primer. It is odor­less, non sticky and eas­ily washed off with soap.

The TAEKO serum liq­uid foun­da­tion SPF 16 PA++ is also ver­sa­tile act­ing as a foun­da­tion, mois­turiser and blocks UV rays. A key fo­cus of TAEKO cos­met­ics is to re­duce skin stress. But TAEKO also has a strong en­vi­ron­ment sus­tain­abil­ity vi­sion. Cer­tain sun­screens con­tain UV ab­sorbers, which are harm­ful to coral reefs and are one of the causes of coral bleach­ing. TAEKO cos­met­ics are free from these ul­tra­vi­o­let ab­sorbers, volatile oils, pe­tro­leum-based sur­fac­tants, ethanol and per­fume. The prod­ucts have been well re­ceived in Fiji, which in­cludes a large tourism mar­ket. Some loyal cus­tomers have la­beled it noth­ing short of a mir­a­cle. Su­na­tra Mala, re­tired med­i­cal worker in­tro­duced to TAEKO cos­met­ics by its team, said: “I call it a mirac­u­lous prod­uct for one and all with no age and gen­der bound­aries. I used the prod­uct con­sis­tently and saw a re­sult in two weeks – a glow­ing fresh faced look and even-toned soft skin. I also no­ticed a de­crease in wrin­kles”. The tex­ture of the cos­met­ics is silky smooth to the touch with no feel of greasi­ness. It blends well into the skin with no de­posits, giv­ing a nat­u­ral look. They are also eco­nom­i­cal and af­ford­able be­cause just a dab is needed. It gives a real kick to the skin to give it a glow­ing, hy­drated and en­hanced ap­pear­ance, with an even skin tone and firm­ness.” Fiji born Fa­zlat Sha­roon Ali is the over­seas busi­ness devel­op­ment man­ager for TAEKO. He was at the fore­front of the move to sell the prod­ucts in Fiji. “Fiji is known for its beau­ti­ful nat­u­ral beauty and happy peo­ple that draws peo­ple from all around the world. I wanted to bring some­thing that added value to Fiji.” “TAEKO prod­ucts are en­vi­ron­men­tally friendly and es­pe­cially coral friendly un­like other sun­screens who add to the rise of coral bleach­ing around the world.” “These prod­ucts helps Fiji keep its wa­ter pris­tine and vi­brant with ma­rine life. I would en­cour­age ev­ery­one to use TAEKO prod­ucts to keep their skin glow­ing, hy­drated and above all help pro­tect our en­vi­ron­ment.” For more info www.taeko.co/english TAEKO is avail­able ex­clu­sively at Tap­poo stores Fiji wide.

From Left Ms Taeko Nishiyama (The de­vel­oper of cos­metic for­mu­la­tions), Ya­suhiro No­hata Ph.D., (Gen­eral Man­ager), Mr Fa­zlat Sha­roon Ali (Busi­ness Devel­op­ment)

Newspapers in English

Newspapers from Fiji

© PressReader. All rights reserved.