SUS­TAIN­ABLE

Tourism at SPTE 2017

mailife - - Advertorial -

The South Pa­cific Tourism Or­ga­ni­za­tion (SPTO) is putting the spot­light on ‘sus­tain­able tourism’ at its premier trade event, the South Pa­cific Tourism Ex­change (SPTE) in Syd­ney in May. SPTO Chief Ex­ec­u­tive Of­fi­cer Chris Cocker of­fi­cially launched on March 23rd the BSP spon­sored South Pa­cific Tourism Ex­change (SPTE 2017) with the theme, ‘Our Is­lands are Yours to #Trav­elEn­joyRe­spect’. The theme com­bines SPTO’s new brand slo­gan ‘Ours is Yours’ with the key mes­sage of the 2017 In­ter­na­tional Year of Sus­tain­able Tourism Devel­op­ment, which is ‘re­spon­si­ble travel’. “SPTE 2017 pro­vides the ideal plat­form to cel­e­brate the In­ter­na­tional Year of Sus­tain­able Tourism Devel­op­ment and cre­ate greater aware­ness of the need for sus­tain­able tourism prac­tices that look af­ter our en­vi­ron­ment, peo­ple and unique cul­tures,” said Cocker This is the sec­ond in a three-year part­ner­ship with BSP to host the SPTE and ef­fec­tively bring to­gether tourism op­er­a­tors from 16 Pa­cific Is­land Coun­tries and in­ter­na­tional travel whole­salers and agen­cies un­der one roof. “We re­spect and com­mend the SPTO on its early ef­forts to drive sus­tain­able prac­tices in one of the worlds’ fastest grow­ing emerg­ing tourism mar­kets – the Pa­cific,” said BSP Head of Mar­ket­ing Nird­esh Singh. “There is al­ways good prospects for the fu­ture when we work to­day to es­tab­lish good habits.” As part of its “Go Green” com­mit­ment to the en­vi­ron­ment, BSP sup­ports or­gan­i­sa­tions and ini­tia­tives that fos­ter an un­der­stand­ing of en­vi­ron­men­tal is­sues and pro­vide prac­ti­cal sup­port to build­ing sus­tain­able com­mu­ni­ties. This year’s SPTE event will take place over two days of sched­uled busi­ness ap­point­ments at the In­ter­na­tional Con­ven­tion Cen­tre (ICC) in Syd­ney, Aus­tralia from May 19 to 20, im­me­di­ately af­ter the Aus­tralian Tourism Ex­change, which is be­ing held in the same venue. Now in its fourth year, SPTE is grow­ing in both size and rep­u­ta­tion – at­tract­ing more sell­ers and buy­ers year on year. The event is tar­get­ing over 90 sell­ers from the re­gion; an in­crease from 57 at the first SPTE 2014 in Auck­land, New Zealand. This year, a tar­get of over 80 whole­sale buy­ers from Aus­tralia, New Zealand, North Amer­ica, China, rest of Asia, Europe and United King­dom are ex­pected to be in at­ten­dance. This is an in­crease from 50 at SPTE 2014. “Tourism is cur­rently the only sec­tor in the South Pa­cific that is show­ing pos­i­tive growth,” added Cocker. Ac­cord­ing to the World Bank, an­nual tourism vis­i­tor ar­rivals to South Pa­cific Is­lands will grow from the cur­rent two mil­lion vis­i­tors to three mil­lion by 2040, con­tribut­ing some US$4.4b to the re­gional econ­omy and cre­at­ing 127,000 new jobs. Based in Suva, SPTO works to mar­ket and de­velop tourism in 16 Pa­cific Is­land Coun­tries and Ti­mor Leste.

BSP Fiji’s Head of Mar­ket­ing Nird­esh Singh shakes hands with South Pa­cific Tourism CEO Christo­pher Cocker dur­ing the cheque han­dover

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