VODA­FONE FIJI

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Last month we cel­e­brated Breast Can­cer Aware­ness month as it aims to high­light the im­por­tance of at­tend­ing breast screen­ings in de­tect­ing breast can­cer as early as pos­si­ble. Pink­to­ber ini­tia­tive is an ef­fort that Voda­fone Fiji Lim­ited has sup­ported from day one to raise aware­ness for breast can­cer through ed­u­ca­tion on symp­toms and treat­ment. Through­out the past years we have been com­mit­ment to­wards the month long Pink­to­ber cam­paigns. A num­ber of ini­tia­tives were taken through­out the month of Oc­to­ber to cre­ate aware­ness on breast can­cer as well as raised funds that that were handed over to Fiji Can­cer So­ci­ety. As part of our CSR and as a cor­po­rate ci­ti­zen, we be­lieve that we all have a part to play in the fight against breast can­cer and as the theme “No one fights it alone” we are equally com­mit­ted to mak­ing that dif­fer­ence in the lives of those af­fected by the dis­ease as well as en­cour­ag­ing our staff and peo­ple to do “self-checks” and the ben­e­fits of early de­tec­tion of this deadly dis­ease. In the Pa­cific, many women di­ag­nosed with this dis­ease are usu­ally un­able to de­tect breast can­cer at an early stage, let alone af­ford­ing treat­ment. En­cour­ag­ing women to get early check-ups, and la­bel­ing early de­tec­tion as the best way to com­bat breast can­cer has made a huge dif­fer­ence in the lives of women suf­fer­ing this dis­ease. The launch is the be­gin­ning of a num­ber of ini­tia­tives that had been planned for months. The launch kick started with our fundraiser with a High Tea planned for next week fol­lowed by staff ini­tia­tives such as bring and buy, fun run, de­sign a bra com­pe­ti­tion, tal­ent quest amongst oth­ers. Voda­fone al­ways has, and will con­tinue to sup­port such causes in or­der to give back to the com­mu­nity. In 1993 Eve­lyn Lauder, Se­nior Cor­po­rate Vice Pres­i­dent of the Estée Lauder Com­pa­nies, founded The Breast Can­cer Re­search Foun­da­tio­nand es­tab­lished the pink rib­bon as its sym­bol, though this was not the first time the rib­bon was used to sym­bol­ize breast can­cer:[2] a 68-year-old Cal­i­for­nia woman named Char­lotte Ha­ley, whose sis­ter, daugh­ter, and grand­daugh­ter had breast can­cer, had dis­trib­uted peach-color rib­bons to call at­ten­tion to what she per­ceived as in­ad­e­quate fund­ing for re­search. In the fall of 1991, the Su­san G. Komen Foun­da­tion had handed out pink rib­bons to par­tic­i­pants in its New York City race for breast can­cer sur­vivors.

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