Boutique-browsing is blissfully easy in Bordeaux, where so many of the best shops are within a stone's throw of one another
Let's hit the shops! . . . . . . . . . . . . . . . . . . . . . . . . .
◆ Jane de Boy
Launched in 1999 from her family’s house in the exclusive beach resort, Cap Ferret, this concept store is the brainchild of Marie Simon, who took the distinctive name, Jane de Boy, from a peninsula of land where she roamed with her grandfather as a child. Marie’s empire has now expanded to 3 shops in the Arcachon Basin, and a fourth in Bordeaux. The latter opened to a fanfare in November 2016, and the local glitterati flocked to it.
On the first-floor of a sumptuous 19th century hotel particulier built by the Baron Haussmann, Simon presents her ‘boutiqueapartment’. Here, she creates a luxury shopping experience built on pure pleasure, giving clients a mini-holiday from their busy lives. They are invited to sink into one of the mustardyellow velvet Sarah Lavoine sofas, have a croissant, a coffee, or leaf through one of the hardback books displayed on low coffee tables. The spacious rooms are sumptuously decked-out in eclectic artworks, and gorgeous patchwork vintage rugs. The Murano chandeliers are offset by matt black walls. The effect is warm, inviting and playful.
Jane de Boy wants to kit out your entire wardrobe for the season, and kit out your home too. Lingerie, swim-wear, books, art, clothes, jewellery, skin-care products, chocolate, perfume, candles, bicycles and even granola are all on offer. Men will adore the clothes, gadgets and state of the art boys’ toys. Marie is a curator of contemporary design talent, promoting the likes of Anine Bing, Love Stories lingerie, Briston watches and Golden Goose trainers among other innovators. The Jane de Boy brand is the last word in Boho-deluxe. No wonder Phillipe Starck pops in whenever he’s in town. If you can’t come, you’ll have to content yourself with the e-boutique, but it’s a far cry from the real thing.
8, cours du 30 Juillet, 33000 Bordeaux
Jane de Boy.
Jane de Boy.