Celebrates a tremendous edition
JÉRÔME PAILLARD, the Executive Director of the Marché du Film, has a lot to write home about this year. Speaking from the blustery Plage des Palmes seaside venue on Tuesday, he spoke of a tremendous increase in the number of countries represented at the Marché this year, and was enthused by the response to the multiple new Marché ventures for 2015. With four new countries at the Marché, bringing the total tally to a whopping 120 countries, he spoke also of increases within individual territories, noting huge growth within South Korea, for one. “Last year, there was around a 10% increase already with that number rising to around 15% this year,” he said, noting that the reason for this was a number of new companies in South Korea. What this means is increased diversity, even in times of global strife, at an event like this, the largest annual industry gathering. He also noted that one producer from Nepal made it to the Marché this year, despite the recent earthquake tragedy. And Afghanistan was part of the mix of around 12,000 registered badgeholders this year, he said. Meanwhile, while the number of screenings remained stable, Paillard noted that the percentage of premieres has risen to around 80%. In terms of genres, 3D films were less represented here than in recent years, he said, whilst around 16% of the titles were documentaries. Highlights of this year’s packed program included the first China Summit in Cannes and the second edition of both the Next Pavilion, which is dedicated to the future of cinema, and the second edition of a series of networking cocktails known as the Marché Mixers. “These are so popular,” he said. And 2015 also marked the first go-round for the Marché’s Investors Club for which 12 high-net individuals, with no film producing experience, were brought to Cannes for a one-day program. “It was edition zero but it proved very useful for them,” he said. “It is a sign that there is a lot of money if you can find the right projects which can also be smaller films. I was greatly encouraged, and, likewise, by the response from our In Conversation session with Ted Sarandos for Next. Netflix is playing a decisive role in the future of cinema which is the theme of the pavilion, and the response was so strong to the program that we might need to find bigger premises.” The first China Summit had a boffo response all round. “There are parts of the business that are hard to understand and a summit like this really helps demystify the country and make it more relatable and understandable to those who want to participate but don’t know how, said David Lee of Leeding Media, one of the speakers, who spends his time between Beijing and Los Angeles, bridging the gap between the US and Chinese industries. “The topics, diversity and panelists were great, and there were lasting connections made,” said Paillard.
At the China Summit.