MARCHÉ

Cel­e­brates a tremen­dous edi­tion

Cannes Market News - - FRONT PAGE - Liza Fore­man

JÉRÔME PAIL­LARD, the Ex­ec­u­tive Direc­tor of the Marché du Film, has a lot to write home about this year. Speak­ing from the blus­tery Plage des Palmes sea­side venue on Tues­day, he spoke of a tremen­dous in­crease in the num­ber of coun­tries rep­re­sented at the Marché this year, and was en­thused by the re­sponse to the mul­ti­ple new Marché ven­tures for 2015. With four new coun­tries at the Marché, bring­ing the to­tal tally to a whop­ping 120 coun­tries, he spoke also of in­creases within in­di­vid­ual ter­ri­to­ries, not­ing huge growth within South Korea, for one. “Last year, there was around a 10% in­crease al­ready with that num­ber ris­ing to around 15% this year,” he said, not­ing that the rea­son for this was a num­ber of new com­pa­nies in South Korea. What this means is in­creased di­ver­sity, even in times of global strife, at an event like this, the largest an­nual in­dus­try gath­er­ing. He also noted that one pro­ducer from Nepal made it to the Marché this year, de­spite the re­cent earth­quake tragedy. And Afghanistan was part of the mix of around 12,000 reg­is­tered badge­hold­ers this year, he said. Mean­while, while the num­ber of screen­ings re­mained sta­ble, Pail­lard noted that the per­cent­age of pre­mieres has risen to around 80%. In terms of gen­res, 3D films were less rep­re­sented here than in re­cent years, he said, whilst around 16% of the ti­tles were doc­u­men­taries. High­lights of this year’s packed pro­gram in­cluded the first China Sum­mit in Cannes and the sec­ond edi­tion of both the Next Pav­il­ion, which is ded­i­cated to the fu­ture of cinema, and the sec­ond edi­tion of a se­ries of net­work­ing cock­tails known as the Marché Mix­ers. “Th­ese are so popular,” he said. And 2015 also marked the first go-round for the Marché’s In­vestors Club for which 12 high-net in­di­vid­u­als, with no film pro­duc­ing ex­pe­ri­ence, were brought to Cannes for a one-day pro­gram. “It was edi­tion zero but it proved very use­ful for them,” he said. “It is a sign that there is a lot of money if you can find the right projects which can also be smaller films. I was greatly en­cour­aged, and, like­wise, by the re­sponse from our In Con­ver­sa­tion ses­sion with Ted Saran­dos for Next. Net­flix is play­ing a de­ci­sive role in the fu­ture of cinema which is the theme of the pav­il­ion, and the re­sponse was so strong to the pro­gram that we might need to find big­ger premises.” The first China Sum­mit had a boffo re­sponse all round. “There are parts of the busi­ness that are hard to un­der­stand and a sum­mit like this re­ally helps de­mys­tify the coun­try and make it more re­lat­able and un­der­stand­able to those who want to par­tic­i­pate but don’t know how, said David Lee of Leed­ing Me­dia, one of the speak­ers, who spends his time be­tween Bei­jing and Los An­ge­les, bridg­ing the gap be­tween the US and Chi­nese in­dus­tries. “The top­ics, di­ver­sity and pan­elists were great, and there were last­ing con­nec­tions made,” said Pail­lard.

At the China Sum­mit.

Newspapers in French

Newspapers from France

© PressReader. All rights reserved.