EVERY DAY, A FOCUS ON A PAVILION AT THE VILLAGE INTERNATIONAL. TODAY, THE DUTCH PAVILION.
DUTCH PAVILION DIGS DESIGNERS
THIS YEAR’S DUTCH FILM PAVILION celebrates not only film, but its connection to design of all kind. Inside the newly expanded space, and even creeping on to the terrace, are iconic furniture designs, and eye-catching photographs plastered across the walls or giant balloon sculptures, all of which are made by famous Dutch designers.
“Dutch design is known all over the world. We thought we would make everything Dutch. Everything you can touch, apart from the carpet and umbrellas, are therefore Dutch,” said Ido Abram the adjunct director of the Eye International film center in Amsterdam, which is co-hosting this year’s pavilion with the Nederlands Filmfonds.
The designs make for a refined setting for the Dutch to get down to business. With a three-room pavilion this year, with one room dedicated to producers, the main purpose of the pavilion is to “host the Dutch film community, for them to meet and do business with our international partners in a space which itself speaks of the strength and innovation of Dutch creative industries,” he added.
The pavilion is also advertising a 30% tax rebate which was introduced a year ago and scheduled a program of events. The Netherlands film fund hosted two industry meeting events, with partners from Brazil and the French-speaking Belgian community, and the International Film Festival Rotterdam introduced their new director Bero Beyer at a cocktail. The Netherlands film producers organization did drinks on three different evenings for their members.
This year there are two Dutch coproductions at the Festival, The Lobster, in competition, and Land and Shade in the Semaine de la Critique. Meanwhile, eight Hubert Bals and Cinemart supported projects can be found across the festival, with around twenty films in the market, including the new film The Surprise, from Mike Van Diem, the Oscarwinning director of Character. And as for the decoration which was the brainchild of Marten Rabarts, head of Eye International.
“It’s a simple way of highlighting Dutch creativity and innovation by filling our pavilion and terrace with pieces from the international superstars of design – Maarten Baas, Marcel Wanders and Studio Job, with even a special edition Dom Perignon champagne designed by fashion phenomenon Iris van Herpen on display,” he said. “This cool and world-class setting says everything about our Dutch films and filmmakers – who are also cool and world-class, stylish yet playful.”
A mix of classic and modern at the Dutch Film Pavilion.