VIL­LAGE IN­TER­NA­TIONAL

EV­ERY DAY, A FO­CUS ON A PAV­IL­ION AT THE VIL­LAGE IN­TER­NA­TIONAL. TO­DAY, THE DUTCH PAV­IL­ION.

Cannes Market News - - IN PICTURES - Liza Fore­man

DUTCH PAV­IL­ION DIGS DE­SIGN­ERS

THIS YEAR’S DUTCH FILM PAV­IL­ION cel­e­brates not only film, but its con­nec­tion to de­sign of all kind. In­side the newly ex­panded space, and even creep­ing on to the ter­race, are iconic fur­ni­ture de­signs, and eye-catch­ing pho­to­graphs plas­tered across the walls or gi­ant bal­loon sculp­tures, all of which are made by fa­mous Dutch de­sign­ers.

“Dutch de­sign is known all over the world. We thought we would make ev­ery­thing Dutch. Ev­ery­thing you can touch, apart from the car­pet and um­brel­las, are there­fore Dutch,” said Ido Abram the ad­junct direc­tor of the Eye In­ter­na­tional film cen­ter in Am­s­ter­dam, which is co-host­ing this year’s pav­il­ion with the Ned­er­lands Film­fonds.

The de­signs make for a re­fined set­ting for the Dutch to get down to busi­ness. With a three-room pav­il­ion this year, with one room ded­i­cated to pro­duc­ers, the main pur­pose of the pav­il­ion is to “host the Dutch film com­mu­nity, for them to meet and do busi­ness with our in­ter­na­tional part­ners in a space which it­self speaks of the strength and in­no­va­tion of Dutch cre­ative in­dus­tries,” he added.

The pav­il­ion is also ad­ver­tis­ing a 30% tax re­bate which was in­tro­duced a year ago and sched­uled a pro­gram of events. The Nether­lands film fund hosted two in­dus­try meet­ing events, with part­ners from Brazil and the French-speak­ing Bel­gian com­mu­nity, and the In­ter­na­tional Film Fes­ti­val Rot­ter­dam in­tro­duced their new direc­tor Bero Beyer at a cock­tail. The Nether­lands film pro­duc­ers or­ga­ni­za­tion did drinks on three dif­fer­ent evenings for their mem­bers.

This year there are two Dutch co­pro­duc­tions at the Fes­ti­val, The Lob­ster, in com­pe­ti­tion, and Land and Shade in the Semaine de la Cri­tique. Mean­while, eight Hu­bert Bals and Cine­mart sup­ported projects can be found across the fes­ti­val, with around twenty films in the mar­ket, in­clud­ing the new film The Sur­prise, from Mike Van Diem, the Os­car­win­ning direc­tor of Char­ac­ter. And as for the dec­o­ra­tion which was the brain­child of Marten Rabarts, head of Eye In­ter­na­tional.

“It’s a sim­ple way of high­light­ing Dutch cre­ativ­ity and in­no­va­tion by fill­ing our pav­il­ion and ter­race with pieces from the in­ter­na­tional su­per­stars of de­sign – Maarten Baas, Mar­cel Wan­ders and Stu­dio Job, with even a spe­cial edi­tion Dom Perignon cham­pagne de­signed by fash­ion phe­nom­e­non Iris van Her­pen on dis­play,” he said. “This cool and world-class set­ting says ev­ery­thing about our Dutch films and film­mak­ers – who are also cool and world-class, stylish yet play­ful.”

A mix of clas­sic and mod­ern at the Dutch Film Pav­il­ion.

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