THAI COMPANIES SEE VOD MARKETS RETURN
AFTER PEAKING AROUND seven years ago, international revenues for Thai feature films have since stabilised and companies are reporting a return of the VOD market. Tom Waller of De Warrenne, whose films Mindfulness and Murder and The Last Executioner have performed well in international festivals and in the domestic box office reports a “light at the end of the tunnel” for VOD. “The loss of DVD sales in many territories left a big gap to fill. But in this market, we’ve received a number of interesting offers from VOD and online platforms. It’s clear that there is still an audience for strong, original films. The issue has been: how to reach that audience and monetise it. Certainly, revenue from VOD has not yet matched the figures we could command a decade ago, but there are very encouraging signs that our films can now find new ways to reach international audiences.” Montawat Tadaamnuachai of Klongchai Picture Co. Ltd reports buyers from a number of new territories.
“Sometimes we find that relationships with new buyers take a while to develop, but, in this market, we have made real sales in territories that have not been traditionally strong for us.
One new territory that has opened up is the Middle East. thai companies report new sales to countries including the United Arab Emirates. tadaamnuachai adds:“we have an excellent range of horror genre titles, and festivals provide a valuable showcase.we have been keen to research the influential genre festivals, and feel we have made strong connections.” Aphiradee Iamphungphorn of Five Star reports that a surprisingly high 20% of sales have been to new customers. “We have always attended the Marché du Film as a way of reaching the European market. But we have been interested to see growth in the Latin American market.” Meanwhile, Handmade Distribution, whilst still a young company, has built a strong reputation in Thailand for distributing fresh, innovative films that otherwise might not have found a market in the country.they report that they are extremely happy to have discovered a number of new and interesting independent titles, which they can bring to Thai audiences.they are also representing the film Ameen for international sales.
The Last Executioner.