THAI COM­PA­NIES SEE VOD MAR­KETS RE­TURN

Cannes Market News - - NEWS - LF

AF­TER PEAK­ING AROUND seven years ago, in­ter­na­tional rev­enues for Thai fea­ture films have since sta­bilised and com­pa­nies are re­port­ing a re­turn of the VOD mar­ket. Tom Waller of De War­renne, whose films Mind­ful­ness and Mur­der and The Last Ex­e­cu­tioner have per­formed well in in­ter­na­tional fes­ti­vals and in the do­mes­tic box of­fice re­ports a “light at the end of the tun­nel” for VOD. “The loss of DVD sales in many ter­ri­to­ries left a big gap to fill. But in this mar­ket, we’ve re­ceived a num­ber of in­ter­est­ing of­fers from VOD and on­line plat­forms. It’s clear that there is still an au­di­ence for strong, orig­i­nal films. The is­sue has been: how to reach that au­di­ence and mon­e­tise it. Cer­tainly, rev­enue from VOD has not yet matched the fig­ures we could com­mand a decade ago, but there are very en­cour­ag­ing signs that our films can now find new ways to reach in­ter­na­tional au­di­ences.” Montawat Tadaam­nu­achai of Klongchai Pic­ture Co. Ltd re­ports buy­ers from a num­ber of new ter­ri­to­ries.

“Some­times we find that re­la­tion­ships with new buy­ers take a while to de­velop, but, in this mar­ket, we have made real sales in ter­ri­to­ries that have not been tra­di­tion­ally strong for us.

One new ter­ri­tory that has opened up is the Mid­dle East. thai com­pa­nies re­port new sales to coun­tries in­clud­ing the United Arab Emi­rates. tadaam­nu­achai adds:“we have an ex­cel­lent range of hor­ror genre ti­tles, and fes­ti­vals pro­vide a valu­able show­case.we have been keen to re­search the in­flu­en­tial genre fes­ti­vals, and feel we have made strong con­nec­tions.” Aphi­radee Iam­phung­phorn of Five Star re­ports that a sur­pris­ingly high 20% of sales have been to new cus­tomers. “We have al­ways at­tended the Marché du Film as a way of reach­ing the Euro­pean mar­ket. But we have been in­ter­ested to see growth in the Latin Amer­i­can mar­ket.” Mean­while, Hand­made Dis­tri­bu­tion, whilst still a young com­pany, has built a strong rep­u­ta­tion in Thai­land for dis­tribut­ing fresh, in­no­va­tive films that oth­er­wise might not have found a mar­ket in the coun­try.they re­port that they are ex­tremely happy to have dis­cov­ered a num­ber of new and in­ter­est­ing in­de­pen­dent ti­tles, which they can bring to Thai au­di­ences.they are also rep­re­sent­ing the film Ameen for in­ter­na­tional sales.

The Last Ex­e­cu­tioner.

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