We have a num­ber of films in the pipe­line, in­clud­ing some very sig­nif­i­cant ones”

Cannes Market News - - FOCUS -

This ZEC in­cen­tive, which is fully com­pat­i­ble with the other tax ad­van­tages de­scribed above, was ap­proved by the Euro­pean Com­mis­sion in 2000 with the aim of stim­u­lat­ing eco­nomic and so­cial devel­op­ment in the Ca­nary Is­lands. The is­lands’ var­i­ous film commissions can pro­vide de­tailed in­for­ma­tion and ad­vice on all of these tax ad­van­tages, as well as on other in­cen­tives such as the Re­serve for In­vest­ments in the Ca­nary Is­lands, and the tax de­duc­tion for in­no­va­tion and for ad­ver­tis­ing and pub­lic­ity – the lat­ter of­fer­ing a tax de­duc­tion of 10-15% of to­tal in­vest­ment on pro­mo­tional ac­tiv­i­ties and mar­ket re­search over­seas and on par­tic­i­pa­tion in film fes­ti­vals and other events. Last year, their ranks were swelled with the in­cor­po­ra­tion of the Film Commissions of Lan­zarote and La Palma. The lat­ter is di­rected by María José Manso Martín, who speaks proudly of its achieve­ments so far: “After launch­ing in April 2015, we have al­ready hosted the pro­duc­tion of the lat­est ads for Jaguar and the high-end bi­cy­cle brand Votec, as well as part of the se­ries Ber­lin Sta­tion by Para­mount Pic­tures, a co-pro­duc­tion between the United States and Ger­many. We also have a num­ber of other film projects in the pipe­line, in­clud­ing some very sig­nif­i­cant ones.” by Mauro Herce.

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