We have a number of films in the pipeline, including some very significant ones”
This ZEC incentive, which is fully compatible with the other tax advantages described above, was approved by the European Commission in 2000 with the aim of stimulating economic and social development in the Canary Islands. The islands’ various film commissions can provide detailed information and advice on all of these tax advantages, as well as on other incentives such as the Reserve for Investments in the Canary Islands, and the tax deduction for innovation and for advertising and publicity – the latter offering a tax deduction of 10-15% of total investment on promotional activities and market research overseas and on participation in film festivals and other events. Last year, their ranks were swelled with the incorporation of the Film Commissions of Lanzarote and La Palma. The latter is directed by María José Manso Martín, who speaks proudly of its achievements so far: “After launching in April 2015, we have already hosted the production of the latest ads for Jaguar and the high-end bicycle brand Votec, as well as part of the series Berlin Station by Paramount Pictures, a co-production between the United States and Germany. We also have a number of other film projects in the pipeline, including some very significant ones.” by Mauro Herce.