A DAY WITH THE MISSONIS

Milk Magazine (English) - - EDITORIAL -

This spring is­sue re­sem­bles the day that we spent at the Missonis, in their fief­dom an hour out­side Mi­lan: the small town of Varese, birth­place of the fa­mous, in­stantly rec­og­niz­able Raschel knit. We were wel­comed into the in­spir­ingcre­ativeat­mo­sphere­ofthe­fam­i­ly­home­byMargherita,one­ofI­taly’s fore­mostIt­girls,who­hasjust­be­comeamoth­er­forthesec­ond­time.She’sthe ul­ti­mate em­bod­i­ment of a sub­tle mix of tra­di­tion and trendi­ness.

The whole clan turned out for our photo shoot: her girl­friends’ young daugh­ters who came to play at be­ing mod­els for the day, plus her mother, sis­ter,hus­ban­dandt­wolit­tle­boys!The­fam­i­ly­home,with­it­ster­raz­zofloorthat seemed­toshim­meraswe con­stant­ly­moved­toand­fro,hous­esafas­ci­nat­ing whirl­wind of life. All around us, the chil­dren laughed and chat­tered away in Ital­ian. The day we were there was Rosita’s birth­day and she was go­ing to cel­e­brate it with her em­ploy­ees at the Missoni fac­tory. We gave our stamp of ap­proval to the piece of jew­ellery that Margherita had bought on­line as a gift for her grand­mother.

Thedaisy­is­thesym­bol­ofher­spring-sum­mer2016chil­dren’scol­lec­tion. Margherita is our 2016 sym­bol of Web 2.0 gen­er­a­tion moth­er­hood.

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