Milk Magazine (English) - - STYLE -

Du Pareil aux Même asked its young mod­els to choose their own clothes for its lat­est ad­ver­tis­ing cam­paign. Which only goes to show that mix­ing and match­ing is one of the brand’s strong points. The idea was to let chil­dren use their un­bri­dled imag­i­na­tions… and raise par­ents’ eye­brows. It turned out pretty well!

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