MELIJOE HOME & DE­SIGN BREATHES NEW LIFE INTO LIFESTYLE

Milk Magazine (English) - - ESHOP -

Best of the best Al­ready a ref­er­ence where on­line stores for chil­dren’s fashion are con­cerned, Melijoe now ex­tends its of­fer to lifestyle, mix­ing ex­clu­sive items, fur­ni­ture, dec­o­ra­tive ob­jects and toys. A move taken by founder of the web­site and mother of five, Nathalie Genty. With 1,600 prod­ucts and 80 brands, all care­fully se­lected, Melijoe Home & De­sign sets the tone. The web­site uses the same ap­proach here as it does for fashion: a unique space in which key brands jos­tle be­side the lat­est finds in chil­dren’s lifestyle. Launched this year, this new rich, un­usual and im­per­ti­nent of­fer com­bines in­spired choices with de­sign­ers such as New York-based Areaware (beech­wood bears), Les Gam­bettes (formica ta­bles and chairs), Lit­tle Cabari (graphic cush­ions) and Wild & Soft (cud­dly wall tro­phies). The­matic pluses Be­cause lifestyle also in­cludes food, Melijoe Home & De­sign re­serves a space for ed­i­ble or­ganic prod­ucts. Two other spa­ces re­served for a cus­tom­ized ser­vice and birth gifts con­firm the web­site’s pitch: There’s no point in look­ing else­where, chil­dren’s lifestyle must-haves are all here.”

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