Baby Dior, happy fifty

One of the world’s most de­sir­able chil­dren’s brands is cel­e­brat­ing its 50th an­niver­sary. Baby Dior’s cre­ative di­rec­tor, Cordelia de Castel­lane, re­traces its unique his­tory, her­itage and savoir-faire.

Milk Magazine (English) - - CELEBRATION -

Back in the 1950s, Chris­tian Dior some­times made clothes for his nieces and loyal clients’ daugh­ters. Princess Grace of Monaco’s lit­tle girls made their first pub­lic ap­pear­ance clad in Dior. In 1967, Marc Bo­han, the il­lus­tri­ous house’s third cre­ative di­rec­tor, launched Baby Dior, born out of such princely in­spi­ra­tion. His first col­lec­tion in­cluded vel­vet, large frilly col­lars and the colour black, then a very bold move in chil­dren’s fashion.

Paris, the fes­tive city!

Fifty years on, Baby Dior is cel­e­brat­ing its half cen­tury of ex­is­tence with “Mon Petit Paris”, a col­lec­tion that pays homage to the City of Light: Pier­rots skip across zinc roofs, lit­tle girls in leopard-skin coats stroll around the Parc de Ba­gatelle, bud­ding in­tel­lec­tu­als saunter through Saint-Ger­main-des-Près while gamins sport­ing berets lark about on the quay­side… Ev­ery­thing is made in Brit­tany, in fac­to­ries where me­chan­ics, as­sem­blers and em­broi­ders use the pre­cious savoir-faire that Cordelia de Castel­lane does not want to lose: “It’s a gen­uine rar­ity, a trea­sure. It’s what de­fines a gar­ment: know­ing how to place the seams in a cer­tain way, how to re­spect the fab­ric when cut­ting it, how to en­sure a gar­ment hangs per­fectly…”

Chil­dren can be naughty...

Cordelia trained at Chanel and Un­garo, be­fore launch­ing her own chil­drenswear brand, CdeC, and join­ing Dior’s cre­ative team six years ago. With four chil­dren of her own, this su­per­mum doesn’t hes­i­tate to get them to test her gar­ments for com­fort, even if that some­times means re­work­ing the la­bels dozens of times so that they don’t scratch the back of the neck!

Re­spect­ful of the fashion house’s rich legacy, Cordelia draws her in­spi­ra­tion from Chris­tian Dior’s in­ex­haustible story, from his love of art and pas­sion for gar­dens, his fond­ness for travel and his beloved Nor­mandy. Make peo­ple dream and mar­vel is her guid­ing prin­ci­ple, not for­get­ting that: “They may be dressed in Dior, but they’re real chil­dren, who do silly things. Chil­dren who be­have too well would re­ally an­noy me!” says Cordelia with a smile. In the en­chanted world of Baby Dior, the faux model chil­dren in frilly shirts and fit­ted jack­ets don’t take them­selves too se­ri­ously. So much the bet­ter!

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