Tinycottons thinks big
Launched barely four years ago, the Spanish, ecofriendly brand with an inimitable graphic chic style has won over parents and kids alike. Find out why.
Imagination, boldness and high standards. Are these the keys to its success? Barb Bruno, founder of the clothing brand for children up to ten, let us into her secret: “Tinycottons had to be three things all at once: a brand thought highly of by grandparents because of its quality, liked by parents because of its style and loved by children because of its comfort.” It’s proved to be a winning combination with distributors in 40 countries, 400 retailers (Smallable, Barneys New York, Liberty London…), three shops in Barcelona, 340 items per collection, as well as capsules – Tinycottons x Puma, the latest in line, sold out in a flash – and a turnover hovering around six million euros by the end of 2017...
And what’s the magic ingredient? Soft yet hardwearing Pima cotton. In 2012, Barb, then a designer for Adidas, broke away to launch her first collection made in Peru. What with its quality, fun, narrative style and highly-polished identity, Tiny-mania immediately took off. Gerard Lazcano, her husband, joined her on the adventure. Today the full-time team is 15-strong. If things move fast for the couple at their Barcelona HQ, don’t think that life slows down at home, where they live with their three children, the brand’s first testers: Cruz, 15, Cata, 14, and Grego, 9. Barb is now expecting their fourth child. The family have a new home and the Tinycottons teams are moving into larger premises. Watch what happens as they step up the pace!