Tiny­cot­tons thinks big

Launched barely four years ago, the Span­ish, ecofriendly brand with an inim­itable graphic chic style has won over par­ents and kids alike. Find out why.

Milk Magazine (English) - - SUCCESS STORY -

Imag­i­na­tion, bold­ness and high stan­dards. Are these the keys to its suc­cess? Barb Bruno, founder of the cloth­ing brand for chil­dren up to ten, let us into her se­cret: “Tiny­cot­tons had to be three things all at once: a brand thought highly of by grand­par­ents be­cause of its qual­ity, liked by par­ents be­cause of its style and loved by chil­dren be­cause of its com­fort.” It’s proved to be a win­ning com­bi­na­tion with dis­trib­u­tors in 40 coun­tries, 400 re­tail­ers (Smallable, Bar­neys New York, Lib­erty London…), three shops in Barcelona, 340 items per col­lec­tion, as well as cap­sules – Tiny­cot­tons x Puma, the lat­est in line, sold out in a flash – and a turnover hov­er­ing around six mil­lion eu­ros by the end of 2017...

And what’s the magic in­gre­di­ent? Soft yet hard­wear­ing Pima cot­ton. In 2012, Barb, then a de­signer for Adi­das, broke away to launch her first col­lec­tion made in Peru. What with its qual­ity, fun, nar­ra­tive style and highly-pol­ished iden­tity, Tiny-ma­nia im­me­di­ately took off. Ger­ard Laz­cano, her hus­band, joined her on the ad­ven­ture. To­day the full-time team is 15-strong. If things move fast for the cou­ple at their Barcelona HQ, don’t think that life slows down at home, where they live with their three chil­dren, the brand’s first testers: Cruz, 15, Cata, 14, and Grego, 9. Barb is now ex­pect­ing their fourth child. The fam­ily have a new home and the Tiny­cot­tons teams are mov­ing into larger premises. Watch what hap­pens as they step up the pace!

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