Lazy Bear


Milk Magazine (English) - - FASHION -

The iconic bear cub, so pop­u­lar with the Ja­panese, cel­e­brates his 15th birth­day this year. Rilakkuma’s suc­cess has long since spread out­side Ja­pan’s borders and con­quered, among oth­ers, the hearts of French chil­dren and their par­ents. To­day the char­ac­ter has teamed up with the brand Milk on the Rocks and can be seen on a stylish range of com­fort­able clothes in very soft cot­ton jersey. De­signed for ba­bies aged 3-18 months (T-shirts, sweat­shirts, pants and bodyshorts) and chil­dren aged 2-12 (T-shirts, sweat­shirts and pants), the col­lec­tion pro­poses easy chic sports­wear that’s ideal for trav­el­ling. Be­sides hav­ing a fond­ness for food, Rilakkuma is defini­tively cool, re­laxed and con­tem­pla­tive, which makes him an ideal trav­el­ling com­pan­ion. Easy to wear, this uni­sex “Lazy Babe” sweat­shirt is bound to find a place in your chil­dren’s lug­gage. Soft to touch and soft on the eye, it’s a comfy (and com­fort­ing) gar­ment that they prob­a­bly won’t want to take off. milkon­the­

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