The Kind ethical label
Designed in Holland and handcrafted in Ghana, The Kind Label’s cribs and Moses baskets combine ethics and aesthetics. The quality products are designed with as much heart as conviction by Prisca Kwaning, a woman of Ghanaian origin who now lives in Amsterdam. Focus on the essence of this brand that advocates conscious and considerate production.
Back to her roots
The Kind Label was launched in 2015, the year Prisca became a mother for the first time. Raising her daughter made her more interested and curious about Ghanaian culture than ever before. She decided to go to Ghana, an experience that proved decisive: “I wanted to not only reconnect with my roots but also create a business that in one way or another would allow me to ‘give back’. While travelling through the country, I discovered that the best way to contribute was to collaborate with already existing but struggling small business and artisanal manufacturers, by providing new demands for their cultural crafts and so that’s what I ended up doing.”
When she returned to Ghana in 2015, a lot of the small-scale businesses that she remembered had disappeared. Every year the artisans saw less and less demand for their products due to low yield and long production times. “All over the world, machines and factory labour are rapidly replacing traditional techniques. Production for The Kind started in Ghana because of my roots, but also because the Ghanaian industry is in need of new demands for handcrafted practices. This is why I try to work with different local crafts and businesses spread throughout Ghana. It does not make the process easier, but it does enable us to really make a difference.”
Considerate and made to last
The line is ethically conscious and kind because Prisca believes that is what all companies and production chains should strive for. “Now is the time to consume less and more thoughtfully. At The Kind we advocate conscious and considerate production. We work with small businesses and independent craftsmen and women and we respect the time it takes them to create each piece.” Her aim is to produce timeless and unique products that are made to last. Products “from Ghana with love” that whisk you away to another continent.