SAUVAGE, FOR THE ART OF TRAVEL ; IN THE SPOTLIGHT, PLAYLIST
LIGHT AND SOPHISTICATED ELECTRO-POP IS FRENCH BAND SAUVAGE'S TRADEMARK SOUND. PIERRE-ALAIN AND EDOUARD, THE TWO BAND MEMBERS HAVE BEEN WORKING WITH CHRISTOPHE CAURRET, BETC POP'S CREATIVE MUSIC DIRECTOR, TO COMPOSE AN ORIGINAL TRACK FOR PULLMAN. THE AIM? GIVE THE BRAND, ITS HOTELS & RESORTS A TRADEMARK SONG WITH A STRONG PERSONALITY, WHILST SIMULTANEOUSLY GIVING UP-AND-COMING ARTISTS A PLATFORM FOR EXPOSURE. WE CHAT TO PIERRE-ALAIN, THE GROUP’S LEAD SINGER AND ELECTRO SPECIALIST.
What kind of musical training did you both have?
Our training was quite varied. I mainly studied electronic music, whist Edouard focused mostly on organic instruments (the piano and guitar…). Then we both spent hours on end shut away on our own in our rooms, trying things out and learning as we went. Discovering how things work for yourself is absolutely vital it helps you find your own way.
Where did your group, Sauvage, meaning “wild”, get its name?
We wanted a simple name, and the one we chose still suits us today. When we first started out, we tended to approach problems in a pretty chaotic way, but our current way of working is slightly less wild than it used to be. I guess now we just have a different kind of wildness. What I like about this term is its ambivalence: when a wild person or animal is staring you in the eyes, you never really know what they’re actually thinking. In the same way, I like our tracks to be layered with contradictory emotions. I’m fascinated by this concept of warm yet cold, of hovering between one thing and another.
How does your creative duo work?
Our personalities are pretty complementary. In terms of our music, I try to write the track from start to finish, and then Edouard enriches the arrangement with all the instruments he plays. He fleshes out the sound.
You’ve written the lyrics and music for a bespoke track for the Pullman brand, that can be heard in the hotels or when room service is called. How did this collaboration come about?
I got an e-mail asking me if I was interested. Pullman were looking for a track on the theme of travel and discovery – a theme that pretty much reflects our approach to music. It was really weird to have a brief as the starting point, but in the end I found that the music flowed quite naturally. It’s a track that’s all about simplicity.
When you listen to the track, what images does it conjure up in your head?
I like to picture a travelator. You close your eyes and you can feel yourself gliding across the floor, quite serenely. It’s an opportunity to just let go…
How do you like to travel?
I like arriving somewhere and then hiring a car, which gives me as much freedom as possible and allows me to stop off whenever and wherever the mood takes. I enjoy embarking on an adventure and not necessarily knowing where, when or with whom I’m going to end up sleeping that night.
Discovering how things work for yourself is absolutely
vital - it helps you find your own way...
What are your thoughts on dematerialized music, such as it exists today?
For a while I just followed the crowd, because at the end of the day we don’t have much control over this new way of consuming music. I no longer have any CDs at home, nor any DVDs for that matter. It certainly makes moving much easier. Now, though, lots of vinyls are starting to appear again, like little totems popping up to materialize the very lifeblood of sound. I’m probably going to invest in a vinyl turntable some time soon. Maybe in 30 years’ time we’ll all have gone back to “physical” music. Who knows… it’s difficult to say.