TATE MODERN IS EXPANDING
Is there a better place to turn the camera than the magical city of Miami? Right here—between the business center, South Beach, and the Art Deco Historic District—the scene is set for the first Global Nomad Video City Guide; a collaboration between hotel chain Pullman and lifestyle magazine Wallpaper*. This short video features two minutes of allure and rhythm from a selected destination, where we follow a connected and sophisticated modern man, whose life is divided between business and leisure, a balance of efficiency and personal wellbeing. The idea? “To take Wallpaper*'s readers—modern urban explorers—on a journey of lifestyle discovery through the architecture, design and culture of a city insider,” explains Matthew Johnston, bespoke manager of Wallpaper*. Starring its first hotel in the US, it is also an occasion for Pullman to present the brand to its trusted and future guests. Featured on social networks as well as on wallpaper. com and AccorHotels.com, the short film is only the first in a long series, promises Matthew Johnston: “With Pullman's vast portfolio, only the sky is the limit!” Sitting proudly on the south bank of River Thames, the Tate Modern—originally designed to accommodate up to 2 million visitors has become one of London's most popular cultural attractions in the last 15 years. Today, the former Bankside Power Station turned museum of modern art of the British capital crams up to 5 million. The time has come to expand. This year only, the museum had to increase its exhibition area by 60%. With a EUR 328 million budget, the futuristic pyramid titled “Switch House,” drawn by Swiss architects Herzog & Meuron. Following the cultural visit, don't forget to treat yourself for an elevator ride to the 10th floor and discover London's impeccable skyline.
Pullman Bordeaux, Le Lac, Avenue Jean Gabriel Domergue, Bordeaux, FRANCE
Pullman Miami Airport, 5800 Blue Lagoon Dr., Miami, USA
Pullman London St Pancras, 100–110 Euston Road, London, UK