TATE MOD­ERN IS EX­PAND­ING

The Pullman Magazine - - Places And People To Love -

Is there a bet­ter place to turn the cam­era than the mag­i­cal city of Mi­ami? Right here—be­tween the busi­ness cen­ter, South Beach, and the Art Deco His­toric District—the scene is set for the first Global No­mad Video City Guide; a col­lab­o­ra­tion be­tween ho­tel chain Pull­man and life­style mag­a­zine Wall­pa­per*. This short video fea­tures two min­utes of al­lure and rhythm from a se­lected des­ti­na­tion, where we fol­low a con­nected and so­phis­ti­cated mod­ern man, whose life is di­vided be­tween busi­ness and leisure, a bal­ance of ef­fi­ciency and per­sonal well­be­ing. The idea? “To take Wall­pa­per*'s read­ers—mod­ern ur­ban ex­plor­ers—on a jour­ney of life­style dis­cov­ery through the ar­chi­tec­ture, de­sign and cul­ture of a city in­sider,” ex­plains Matthew John­ston, be­spoke man­ager of Wall­pa­per*. Star­ring its first ho­tel in the US, it is also an oc­ca­sion for Pull­man to present the brand to its trusted and fu­ture guests. Fea­tured on so­cial net­works as well as on wall­pa­per. com and Ac­corHo­tels.com, the short film is only the first in a long series, prom­ises Matthew John­ston: “With Pull­man's vast port­fo­lio, only the sky is the limit!” Sit­ting proudly on the south bank of River Thames, the Tate Mod­ern—orig­i­nally de­signed to ac­com­mo­date up to 2 mil­lion visi­tors has be­come one of Lon­don's most pop­u­lar cul­tural at­trac­tions in the last 15 years. To­day, the for­mer Bank­side Power Sta­tion turned mu­seum of mod­ern art of the Bri­tish cap­i­tal crams up to 5 mil­lion. The time has come to ex­pand. This year only, the mu­seum had to in­crease its ex­hi­bi­tion area by 60%. With a EUR 328 mil­lion bud­get, the fu­tur­is­tic pyra­mid ti­tled “Switch House,” drawn by Swiss ar­chi­tects Her­zog & Meu­ron. Fol­low­ing the cul­tural visit, don't for­get to treat your­self for an el­e­va­tor ride to the 10th floor and dis­cover Lon­don's im­pec­ca­ble sky­line.

Pull­man Bordeaux, Le Lac, Av­enue Jean Gabriel Domer­gue, Bordeaux, FRANCE

Pull­man Mi­ami Air­port, 5800 Blue La­goon Dr., Mi­ami, USA

Pull­man Lon­don St Pan­cras, 100–110 Eus­ton Road, Lon­don, UK

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