A PIECE OF LUGGAGE ADOPTED BY JETSETTERS, BUSINESSMEN AND AIRLINE PILOTS ALIKE
a firm favourite amongst journalists and film crews, as its super-resistant watertight shell is renowned for withstanding the most extreme climates, be they tropical or polar, offering the best possible protection for the precious equipment nestled within. The most recent innovation, following hot on the heels of spinner wheels and the TSA-approved integrated lock (endorsed by the US civil aviation authorities), is the smart suitcase, developed by Rimowa in conjunction with Deutsche Telekom and Airbus and whose 2.0 “e-tag” allows increasingly hurried travellers to check-in and track their suitcase via a mobile app. An innovation Rimowa chose to test in partnership with Lufthansa, keen to protect its image of excellence by working solely with the biggest brands.
In 2012, Dieter Morszeck embarked on an exciting new project, which although dubbed hare-brained by some was nonetheless based, as always, on solid technological research: bringing the iconic Junkers F13 back to life and back to the skies, freeing it from an existence that had long-since been restricted to the confines of a handful of museums. An exciting prospect for the world's first all-metal passenger aircraft, whose lightweight construction, eye-catching design and outstanding reliability had revolutionised civil aviation when originally introduced back in 1919. Unveiled in 2015, the F13 Rimowa's inaugural flight was scheduled for September 2016, a stylish way of taking Rimowa back to its roots and telling a sensational story, a kind of modern-day tribute to the brand's historic DNA. Could it be that the firm's one-way ticket from planes to luggage is about to be swapped for a return?
The Junckers F13 plane, modified and improved by Rimowa.
The CEO Dieter Morszeck in front of The Junckers F13.