A PIECE OF LUG­GAGE ADOPTED BY JETSETTERS, BUSI­NESS­MEN AND AIR­LINE PI­LOTS ALIKE

The Pullman Magazine - - Profiles - The brand’s VIP am­bas­sadors range from Brazil­ian mu­sic leg­end Gil­berto Gil to Amer­i­can ac­tress Jes­sica Alba.

a firm favourite amongst jour­nal­ists and film crews, as its su­per-re­sis­tant wa­ter­tight shell is renowned for with­stand­ing the most ex­treme cli­mates, be they trop­i­cal or po­lar, of­fer­ing the best pos­si­ble pro­tec­tion for the pre­cious equip­ment nes­tled within. The most re­cent in­no­va­tion, fol­low­ing hot on the heels of spin­ner wheels and the TSA-ap­proved in­te­grated lock (en­dorsed by the US civil avi­a­tion au­thor­i­ties), is the smart suit­case, de­vel­oped by Rimowa in con­junc­tion with Deutsche Telekom and Air­bus and whose 2.0 “e-tag” al­lows in­creas­ingly hur­ried trav­ellers to check-in and track their suit­case via a mo­bile app. An in­no­va­tion Rimowa chose to test in part­ner­ship with Lufthansa, keen to pro­tect its im­age of ex­cel­lence by work­ing solely with the big­gest brands.

In 2012, Di­eter Morszeck em­barked on an ex­cit­ing new project, which although dubbed hare-brained by some was nonethe­less based, as al­ways, on solid tech­no­log­i­cal re­search: bring­ing the iconic Junkers F13 back to life and back to the skies, free­ing it from an ex­is­tence that had long-since been re­stricted to the con­fines of a hand­ful of mu­se­ums. An ex­cit­ing prospect for the world's first all-metal pas­sen­ger air­craft, whose light­weight con­struc­tion, eye-catch­ing de­sign and out­stand­ing re­li­a­bil­ity had rev­o­lu­tionised civil avi­a­tion when orig­i­nally in­tro­duced back in 1919. Un­veiled in 2015, the F13 Rimowa's in­au­gu­ral flight was sched­uled for Septem­ber 2016, a stylish way of tak­ing Rimowa back to its roots and telling a sen­sa­tional story, a kind of mod­ern-day trib­ute to the brand's his­toric DNA. Could it be that the firm's one-way ticket from planes to lug­gage is about to be swapped for a re­turn?

The Junck­ers F13 plane, mod­i­fied and im­proved by Rimowa.

The CEO Di­eter Morszeck in front of The Junck­ers F13.

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