Are you pay­ing at­ten­tion ?

The Pullman Magazine - - Styles -

our way by in­ter­net- dom­i­nat­ing com­pa­nies, or to bor­row Manthorpe's ex­pres­sion, the “del­uge of dis­trac­tion”, his main con­cern lies in what he calls the ‘mon­eti­sa­tion' or ‘weapon­i­sa­tion' of our at­ten­tion.

“The ba­sic the­ory here is that any econ­omy is de­fined by a sin­gle scarce re­source – and in the dig­i­tal econ­omy, that scarce re­source is at­ten­tion. On­line, we are all fight­ing over the lim­ited at­ten­tion span of our fel­low hu­man be­ings, in the same way that our an­ces­tors fought over land,” ex­plains Manthorpe.

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